> HERE Technologies > Moving beyond location: How contextual data is transforming the advertising arena
 

Moving beyond location: How contextual data is transforming the advertising arena

White Paper Published By: HERE Technologies
HERE Technologies
Published:  Jan 16, 2019
Type:  White Paper
Length:  9 pages

With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why.

Learn more in the HERE eBook.



Tags : 
location data, ad tech, location targeting

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept