> InReality > 2018 Reality of Retail Report

2018 Reality of Retail Report

White Paper Published By: InReality
Published:  Feb 11, 2019
Type:  White Paper
Length:  9 pages

Whether they start in-store, on-the-go, or from their couches at home, today’s shoppers travel complex buying journeys, crossing multiple channels and devices— all while expecting retailers and brands to understand them and meet their growing expectations. This new study reveals what motivates in-store shoppers to make a purchase and keep them coming back again and again.

Included in this report:

  • Details on the demand for a seamless in-store shopping experience, and the impacts when shoppers are unhappy.
  • What shoppers expect from the store of the future, and how it’s impacting today’s shopping experience.
  • Current in-store marketing tactics, and what’s working (or not).
  • The value of the current in-store associate.

Tags : 

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept