adobe marketing

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Published By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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marketing guide, adobe, marketing models, marketing trends, customer lifecycle
    
Adobe
Published By: Adobe     Published Date: Aug 28, 2015
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
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customer experience, adobe creative cloud, mobile apps, personalization, optimization, digital assets, digital marketing
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
These days, email is the glue that ties your customers’ identity together across channels.
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adobe, email, marketing, strategy, roi, cross channel, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
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adobe, marketing, new era, crm, brands, experience, customer expectations, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Read this report to see how your customer experiences compare with CX leaders around the world.
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adobe, marketing, crm, customer, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Digital Marketing’s Creative Promise, a new Adobe white paper, shows you the link between creativity and profits. Learn how to make your brand’s creativity shine and business revenue soar.
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adobe, marketing, creative, digital, profit, brand identity, roi, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
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adobe, trends, marketing, digital, assets, customer experience, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
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adobe, mobile, marketing, mobile challenge, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
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adobe, marketing, data, dmp, data management, customer insights, roi, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Read the new Forrester Wave: Data Management Platforms, Q4 2015 report to learn how Adobe Audience Manager can help you bridge the worlds of Ad and Marketing tech.
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adobe, marketing, data, data management, dmp, forrester, forrester wave, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
Tags : 
adobe, marketing, new era, crm, brands, experience, customer expectations
    
Adobe
Published By: Adobe     Published Date: Feb 12, 2016
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report.
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adobe, digital, digital maturity, digital marketing, analysis, research
    
Adobe
Published By: Adobe     Published Date: Feb 12, 2016
IT and marketing teams must work together to use, manage and maximize customer data to deliver meaningful interactions that build loyalty and propel their company ahead of the competition.
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adobe, information technology, marketing, digital, customer data, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement, mobile
    
Adobe
Published By: Adobe     Published Date: Apr 11, 2016
A Adobe foi nomeada líder na Forrester Wave™: Plataformas de Experiências Digitais, segundo o relatório do último trimestre de 2015. Não importa o tamanho do seu negócio, a Adobe Marketing Cloud te dá o poder de entregar experiências individuais relevantes. Baixe o relatório para descobrir o que a Forrester tem a dizer sobre o que temos a oferecer.
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adobe, experiências digitais, forrester
    
Adobe
Published By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
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adobe, data driven marketing, marketing
    
Adobe
Published By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
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adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: Recognize the nine most significant A/B testing pitfalls Discover the five steps to gain better testing results Gain a deeper understanding of test results
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adobe, ab testing, marketing, marketer, targeted marketing
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Download our Adobe guide, Conducting the Cross-Channel Symphony, to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers. Read our guide now to learn how you can: • Integrate processes and data for cross-channel campaign success • Create personalized, contextual campaigns across channels and devices • Leap ahead of the competition with authentic cross-channel experiences
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cross-channel, adobe, marketing, channel integration
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect. The Adobe marketing guide shows you how to: • Identify the data you need to map your customers’ journeys. • Coordinate channels and use their strengths to deliver the best customer experiences. • Apply technology to build customer relationships, improve loyalty and increase ROI.
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retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: - How a unified platform lets you easily manage and refine customer experiences - Three steps to deliver great digital experiences on all devices - The roles of personalization, analytics, and asset management?
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adobe, customer experience, digital, marketing marketers, digital experience
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
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adobe, marketing, marketers, market research
    
Adobe
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