analytics

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Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Akamai Technologies     Published Date: Jun 14, 2018
Companies are pursuing digital transformation. The goal is to improve customer value, operate with greater efficiency and agility, and increase innovation. But as companies leverage new workflows, security has not kept pace, and cyber criminals are becoming more sophisticated. This white paper describes a security paradigm for today’s hostile environment: zero trust.
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behavioral analytics, logging analytics, zero trust security model, security, cyber criminals, security breach
    
Akamai Technologies
Published By: AWS - ROI DNA     Published Date: Jun 12, 2018
Traditional data processing infrastructures—especially those that support applications—weren’t designed for our mobile, streaming, and online world. However, some organizations today are building real-time data pipelines and using machine learning to improve active operations. Learn how to make sense of every format of log data, from security to infrastructure and application monitoring, with IT Operational Analytics--enabling you to reduce operational risks and quickly adapt to changing business conditions.
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AWS - ROI DNA
Published By: SAS     Published Date: Jun 11, 2018
Electric vehicle technology touches all areas of the utility business, including IT, forecasters and grid operations. The growth of IoT-connected devices, both in the utility-owned grid and customer-owned smart energy apps, makes this a rich field for innovation. But what analytics infrastructure is needed in order to manage the future demand coming from EVs? And what opportunities and risks do EVs present? This white paper from Navigant Research, sponsored by SAS and Intel, explores the analytics infrastructure that utilities need to prepare for and benefit from the growth of EVs.
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SAS
Published By: Genesys     Published Date: Jun 11, 2018
When you can anticipate customer needs, you can provide a customer experience that reduces frustration, increases satisfaction and creates better business results. Genesys Altocloud uses live analytics, powered by machine learning, to give you real-time insight into the customer experience. You can anticipate customer behavior, personalize journeys and use feedback to continuously tune your analytics to achieve desired business outcomes. Download the white paper and learn how to make better use of your analytics: • Automate responses that optimize the journey • identify and engage with customers before they contact you • Use predictive analytics and machine learning to drive outcomes
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customer needs, customer experience, customer behavior, customer journey
    
Genesys
Published By: Aviatrix     Published Date: Jun 11, 2018
Once you've designed and secured your Global Transit Network, are you done? Are you ready to hand day-to-day responsibility over to an operations team? Or, are there other elements you need to ensure that the day-to-day operation of your transit hub is efficient and effective? As part of our fact-filled AWS Bootcamp series, Aviatrix CTO Sherry Wei and Neel Kamal, head of field operations at Aviatrix, demonstrate the best practices they've gleaned from working with operations teams, all who require: • Visibility: Do you have a way to centrally view your network, see performance bottlenecks, control security policies, and set other configuration details? • Deep Analytics: Can you easily gather performance and audit data and export it to Splunk, DataDog, or other advanced reporting tools? • Monitoring and Troubleshooting: Do you have a real-time view of network health, and how easily can you access the data needed to locate and fix issues? • Alert Management: When issues do occur, what r
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aws, aws vpc, aws global transit network, aws transit vpc, cisco csr, csr 1000v
    
Aviatrix
Published By: SAS     Published Date: Jun 08, 2018
Download Webinar
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SAS
Published By: SAS     Published Date: Jun 06, 2018
Competitive advantage from analytics is changing, and for the better. For the first time in four years, MIT Sloan Management Review found an increasing ability to strategically innovate with analytics based on interviews with more than 2,600 practitioners and scholars globally. Learn more about key findings, including: Wider use of analytics, better knowledge of its benefits and greater focus on applications have reversed a trend on the benefits of analytics. Return on investment for analytics stems from the governing and sharing of data throughout the organization. Machine learning enables organizations to discover more insight from their data, allowing employees to focus on other critical responsibilities.
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SAS
Published By: SAS     Published Date: Jun 06, 2018
Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
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SAS
Published By: SAS     Published Date: Jun 06, 2018
A multitude of “things” generate floods of big data – cars, wearables, machines and appliances. Wouldn’t you like to sift through that noise and become an organization that relies on data to make fact-based decisions? Learn about the three foundations of becoming data-driven – data management, analytics and visualization – and how they can increase profitability, boost performance, raise market share and improve operations. Read about hurdles to becoming a data-driven organization and learn best practices from others. Then get a glimpse of what the future holds with the Internet of Things (IoT), edge analytics, artificial intelligence (AI) and other technology innovations.
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SAS
Published By: IBM     Published Date: Jun 04, 2018
"The appearance of your reports and dashboards – the actual visual appearance of your data analysis -- is important. An ugly or confusing report may be dismissed, even though it contains valuable insights about your data. Cognos Analytics has a long track record of high quality analytic insight, and now, we added a lot of new capabilities designed to help even novice users quickly and easily produce great-looking and consumable reports you can trust. Watch this webinar to learn: • How you can more effectively communicate with data. • What constitutes an intuitive and highly navigable report • How take advantage of some of the new capabilities in Cognos Analytics to create reports that are more compelling and understandable in less time. • Some of the new and exciting capabilities coming to Cognos Analytics in 2018 (hint: more intelligent capabilities with enhancements to Natural Language Processing, data discovery and Machine Learning)."
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data analysis, data analytics, dashboards
    
IBM
Published By: IBM     Published Date: Jun 04, 2018
"Today’s business users want to use all types of data to create compelling, shareable visualizations. But charts and graphs alone may not convey all the information, especially when they are part of a complex series. An audience can best understand analytic results when those results tell a story that connects all the pieces together. The right visuals can also reinforce the lessons buried in the data. Stories are powerful mechanism to communicate with people. Stories stick and make insights actionable, so it goes without saying that storytelling is a very powerful (soft) skill. In this webinar, you'll learn how to effectively apply storytelling best practices to get your message across. Especially in the world of BI, it is getting more and more important to effectively communicate business results. Watch this webinar to learn how to use IBM Cognos Analytics to: · Create the important elements of a good story · Put the data in context · Select the best type of ch
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data analytics, data storytelling, business intelligence
    
IBM
Published By: IBM     Published Date: Jun 04, 2018
"What would you do if you didn’t have to rely on disparate analytics solutions to meet the needs of business users while following the rules of IT? View this 'Charting Your Analytical Future' webinar to learn about a world of innovation and independence for users that does not limit the confidence and controls of IT. With the cognitive-guided self-service features available in IBM business analytics solutions, more users than ever before can get the answers they need. Next-generation business analytics capabilities make it possible to access relevant data, prepare it for analysis and understand performance. But it doesn’t stop there. Users can package the results in a visually-appealing format and share them throughout the organization. Don’t miss this opportunity to hear how you can: * Benefit from advanced analytics without the complexity * Operationalize insights and dashboards from a collection of trusted data sources * Tell your story with rich visualizations and geospati
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business analytics, analytics solutions
    
IBM
Published By: CA Technologies     Published Date: Jun 01, 2018
Privileged user accounts—whether usurped, abused or simply misused—are at the heart of most data breaches. Security teams are increasingly evaluating comprehensive privileged access management (PAM) solutions to avoid the damage that could be caused by a rogue user with elevated privileges, or a privileged user who is tired, stressed or simply makes a mistake. Pressure from executives and audit teams to reduce business exposure reinforces their effort, but comprehensive PAM solutions can incur hidden costs, depending on the implementation strategy adopted. With multiple capabilities including password vaults, session management and monitoring, and often user behavior analytics and threat intelligence, the way a PAM solution is implemented can have a major impact on the cost and the benefits. This report provides a blueprint for determining the direct, indirect and hidden costs of a PAM deployment over time.
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CA Technologies
Published By: TIBCO Software APAC     Published Date: May 31, 2018
Predictive analytics, sometimes called advanced analytics, is a term used to describe a range of analytical and statistical techniques to predict future actions or behaviors. In business, predictive analytics are used to make proactive decisions and determine actions, by using statistical models to discover patterns in historical and transactional data to uncover likely risks and opportunities. Predictive analytics incorporates a range of activities which we will explore in this paper, including data access, exploratory data analysis and visualization, developing assumptions and data models, applying predictive models, then estimating and/or predicting future outcomes.
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TIBCO Software APAC
Published By: TIBCO Software APAC     Published Date: May 31, 2018
Since it first started providing air passenger services in 2000, JetBlue has been innovating. It was the first airline to embrace dot.com transactions and electronic ticketing, and continues to churn out industry-leading inventions as described here. When business needs changed in 2014, JetBlue embarked on very robust digital transformation based on TIBCO integration and analytics technology—and the company was recognized with the first-ever TIBCO Trailblazer Impact award for the incredible effect this project was having on its strategic differentiation. In this case study, Director of Shared Development Services Andi Azzolina describes the objectives, initiatives, capabilities, and achievements making up JetBlue’s journey towards becoming the most caring travel provider in the world.
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TIBCO Software APAC
Published By: TIBCO Software APAC     Published Date: May 31, 2018
Predictive analytics, sometimes called advanced analytics, is a term used to describe a range of analytical and statistical techniques to predict future actions or behaviors. In business, predictive analytics are used to make proactive decisions and determine actions, by using statistical models to discover patterns in historical and transactional data to uncover likely risks and opportunities. Predictive analytics incorporates a range of activities which we will explore in this paper, including data access, exploratory data analysis and visualization, developing assumptions and data models, applying predictive models, then estimating and/or predicting future outcomes. Download now to read on.
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TIBCO Software APAC
Published By: TIBCO Software APAC     Published Date: May 31, 2018
Ask the average business user what they know about Business Intelligence (BI) and data analytics, and most will claim to understand the concepts. Few, however, will profess to know how analytics works or to have the skills needed to put it into practice. Despite being knowledgeable about their industry and experienced in running their organizations, the majority of business users lack expertise in analytics and visualization techniques—but that doesn’t stop them from wanting to have a go. This situation has led to ease of use and accessibility becoming the main focus for recent updates from all the leading BI vendors—but making tools easier and more widely accessible is only part of the answer. A better approach is to work both sides of the gap. To make tools that can empower business users to discover and unlock value in their data—and that extend capabilities for experts, so they can share the analytics workload, improve efficiency, and focus on higher level work. Unfortunately, the
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TIBCO Software APAC
Published By: TIBCO Software APAC     Published Date: May 31, 2018
Predictive analytics, sometimes called advanced analytics, is a term used to describe a range of analytical and statistical techniques to predict future actions or behaviors. In business, predictive analytics are used to make proactive decisions and determine actions, by using statistical models to discover patterns in historical and transactional data to uncover likely risks and opportunities. Predictive analytics incorporates a range of activities which we will explore in this paper, including data access, exploratory data analysis and visualization, developing assumptions and data models, applying predictive models, then estimating and/or predicting future outcomes. Download now to read on.
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TIBCO Software APAC
Published By: IBM     Published Date: May 30, 2018
Security and risk management leaders are implementing and expanding SIEM to improve early targeted attack detection and response. Advanced users seek SIEM with advanced profiling, analytics and response features.
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IBM
Published By: IBM     Published Date: May 30, 2018
If you are relying on a basic log manager or spreadsheets to manage security alerts, you may be missing critical threats in your network. You could boost your team's productivity with a modern SIEM platform. In this E-Book, you will learn the five most critical questions that you need to ask in order to determine the best security analytics solution for your organization.
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IBM
Published By: Sauce Labs     Published Date: May 30, 2018
Today’s modern development disciplines -- whether Agile, Continuous Integration (CI) or Continuous Delivery (CD) -- have completely transformed how teams develop and deliver applications. Companies that need to compete in today’s fast-paced digital economy must also transform how they test. Successful teams know the secret sauce to delivering high quality digital experiences fast is continuous testing. This paper will define continuous testing, explain what it is, why it’s important, and the core elements and tactical changes development and QA teams need to make in order to succeed at this emerging practice.
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Sauce Labs
Published By: NetApp     Published Date: May 29, 2018
The analytics and BI platform market's multiyear shift of focus from IT-led reporting to business-led self-service analytics is now mainstream. Data and analytics leaders should invest in modern platforms for greater accessibility, agility and analytical insight from a diverse range of data sources.
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NetApp
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