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Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
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digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation, business technology
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
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search, search marketing, mobile marketing, mobile marketing trends, mobility trends
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
Published By: BlackBerry     Published Date: Oct 03, 2012
Finally, there's a way for IT to give both aspects the attention they deserve. Find out what BlackBerry Balance® can do for your organization.
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it control, information technology, user experience, mobile solutions, mobile security, security, wireless
    
BlackBerry
Published By: Blackberry     Published Date: Oct 03, 2012
Finally, there's a way for IT to give both aspects the attention they deserve. Find out what BlackBerry Balance® can do for your organization.
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it control, information technology, user experience, mobile solutions, mobile security
    
Blackberry
Published By: ServiceNow     Published Date: Apr 19, 2013
A robust configuration management database (CMDB) is the heart of a successful service knowledge management system. It is the faithful source of configuration details and relationships people rely on to manage services throughout their lifecycle. Like personal relationships, building and maintaining an effective CMDB is a commitment that requires care and attention to get the best value.
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configuration management, database, database management, business intelligence, database security, infrastructure
    
ServiceNow
Published By: Oracle     Published Date: May 07, 2018
2017 was a momentous year in security, even though the DDoS landscape appeared to plateau. Maybe it was because Mirai hit so hard at the end of 2016 and the owners of other botnets were retooling to catch up. Maybe it was because news of large data breaches captured so many headlines, drawing the attention of both criminals and the public. Or maybe it is simply due to the cyclical nature of attack popularity that we have seen in the past. No matter the cause, our prediction is that the trend won’t continue in 2018, and it is not time to be complacent. The Mirai botnet is far from played out, as botnet creators are continuing to modify the source code for their individual needs and, with more connected platforms devices than ever, the Internet will continue to offer fertile ground for largescale attacks.
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internet, security, cryptocurrency, data, breaches, botnet
    
Oracle
Published By: Riverbed     Published Date: Apr 14, 2017
Many organizations transitioning from on-premises Microsoft applications to Office 365 will experience performance problems due to geographic factors and use of the Internet for connectivity. IT can minimize performance issues and deliver an acceptable experience to end users by paying careful attention to network design.
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Riverbed
Published By: eDataSource     Published Date: Jun 15, 2015
Among the many useful elements of eDataSource’s visibility into the email activity of 50,000 brands is what we can see of how each subscriber in an email marketer’s audience is being mailed by specific other brands. This view provides a picture of which other brands are competing against yours for attention in your audience’s inboxes.
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eDataSource
Published By: ServiceNow     Published Date: Jul 09, 2015
Enterprises are transforming IT by adopting service automation tools and processes, making teams more innovative and efficient. By consolidating fragmented and redundant service systems, standardizing operational processes and by creating a single system of record for IT, CIOs can shift their attention from maintenance to service, effectively changing enterprise IT.
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ServiceNow
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Help your sellers work smarter and build stronger relationships Sales teams work so hard, they can burn out quickly. It’s tough when customer contacts, sales goals, productivity tools, and social networking are all separated and siloed. Instead of working in separate systems that make day-to-day selling complex, you can help simplify the way your sellers work. And empower your team to be more productive and efficient. Our e-book, “The Savvy Seller’s Guide to Building Profitable Relationships,” is packed with advice for making selling much less painful—and more profitable. Did you know if your lead has had prior exposure to content from your company’s brand, that they’re 25% more likely to respond to your InMail? You’ll find this and more helpful facts in the e-book, including actionable insights to help your team: Identify the right leads—including pinpointing who’s on the buying committee Capture buyers’ attention Use insights and predictive intelligence from AI and machine learni
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Microsoft Azure
Published By: HP Software     Published Date: Jan 07, 2016
Each year we explore the major trends and issues that consume IT and QA leaders' attention and then share the results to help you put the changes into context and plan how to respond.
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HP Software
Published By: Akamai Technologies     Published Date: Nov 13, 2018
The ongoing adoption of cloud computing by communications service providers (CSPs) continues to fundamentally reshape their business models and technology strategies on several levels. One such area that is garnering significant attention is the impact of the cloud on security services. This is because security services and the vital tools they encompass can be empowered through the adoption of a carrier cloud model. This, in turn, better positions CSPs to meet the demands of their customers, including those in the small to medium-size business (SMB) market segment. The timing of this migration is optimal, since many SMBs now recognize the threats they face and realize that given their limited IT budgets and lack of security expertise, CSPs are well positioned to protect them from cyberattacks. While the opportunity for CSPs is significant, many are hesitant to make a move in this area because they want to ensure they can address SMBs’ needs and maintain control of the service in a car
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Akamai Technologies
Published By: Veracode     Published Date: Oct 26, 2016
20% of enterprises have suffered a security incident related to a business application or IT service consumed from external partners. With breaches like these making headlines, and enterprises’ growing reliance on third-party software, security of the cyber supply chain will garner increased attention. Download this joint Veracode/Enterprise Strategy Group (ESG) report to explore enterprises’ challenges in securing their cyber supply chain and get best practices for ensuring that every application – regardless of its origin – is secure.
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veracode, security, supply chain security, web applications, application security, enterprise applications, business technology
    
Veracode
Published By: Datastax     Published Date: Aug 27, 2018
Applications designed for the public sector rarely get the treatment and attention they need or deserve. That’s about to change. A new climate of data speed and readiness, spawned by the Right-Now Economy and the Right-Now Customer, has made unlocking the full potential of all data a key aspect to delivering powerful, mission-critical applications that enrich lives as much as they save them. Read this white paper to learn how it happens
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Datastax
Published By: CA Technologies EMEA     Published Date: Oct 19, 2017
CA Technologies propose la plate-forme éprouvée qui saura offrir aux entreprises la solution de microservices évolutive et sécurisée qu’elles recherchent.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Oct 19, 2017
Aujourd’hui, le numérique est omniprésent : Cloud, appareils mobiles, réseaux sociaux et Internet des objets modifient notre manière de travailler et de nous divertir.
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api, application programming interface, psd2, open banking, json, github, api gateway, apim, api management, full api lifecycle, restful web services, api portal, gestion des api, portail api, oauth, openid connect, rest json, soap xml, api analytics, orchestration transformation
    
CA Technologies EMEA
Published By: PGi     Published Date: Oct 01, 2018
Large companies have made considerable investments in video webcasting to their external audiences. Now they need to turn their attention toward internal communications—for reasons that can enhance their competitiveness and bottom line. As companies undergo a digital transformation, the playing field becomes increasingly technology-democratized and fierce. In this climate, an organization’s employees are one of its most, if not the most, valuable competitive differentiators. And the same energy and focus that companies put toward reaching their external audiences needs to go toward reaching and engaging their employees. Here’s where strong internal communications can pay big dividends. High-performing companies recognize the significant impact effective internal communication has on their business. Chief among the gains are: • Increased productivity. • Improved brand trust and company loyalty among employees. • Increased company alignment within and between departments and remote loc
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PGi
Published By: Workday Italy     Published Date: Aug 07, 2018
The role of the CIO is currently experiencing vast change and increased attention from the executive team as a leader who can guide a strategic path for how technology can improve business growth. The CIO’s responsibilities once focused almost entirely on selecting and managing technology solutions, but over the past several years the role of IT has shifted to broadly supporting enterprise strategy through technology, including the creation of new digital businesses. CIOs must now be immersed in both business and technology, and ensure that the organisation overall has the right platforms in place to thrive and grow
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Workday Italy
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