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Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
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oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua
Published By: Eloqua     Published Date: Dec 17, 2013
There’s been a shift in how consumers go about finding new financial and insurance services and products, and that shift requires a new marketing ideology. The Modern Marketer follows new processes and uses new tools and technologies in order to reach results.
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oracle, marketing automation, financial services, financial and insurance services, marketing ideology, finance
    
Eloqua
Published By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, marketing automation
    
Eloqua
Published By: Eloqua     Published Date: Apr 07, 2014
If you’ve neglected the advantages of marketing automation software because you think implementation will be complex, read this.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua
Published By: Eloqua     Published Date: Apr 07, 2014
Following are five areas in which marketers can employ marketing automation to deepen their relationship with Sales and help Sales identify, manage, and close deals.
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oracle, b2b content marketing, marketing content, content marketing, crm
    
Eloqua
Published By: Eloqua     Published Date: Apr 07, 2014
You know that marketing automation is the greatest thing since sliced bread. After all, what else can help your marketers?
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, revenue performance management
    
Eloqua
Published By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
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customer engagement, marketing automation, customer lifecycle, crm
    
Act-On
Published By: Act-On     Published Date: Jan 07, 2016
You’re convinced that marketing automation will help your company leap forward…but first, you’ve got to get executive management on board. What does it take to make a compelling case? We'll take a look at the factors that matter most to the C-Suite - and how best to make the case for each one of them.
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csuite, marketing automation, best practices
    
Act-On
Published By: Act-On     Published Date: Apr 29, 2016
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
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marketing, business development, sales, business practices
    
Act-On
Published By: Oracle     Published Date: Dec 11, 2014
"Tips and tricks from the experts: How to ensure a smooth marketing automation software implementation. This guide will give you the top seven steps you must take before implementing any marketing automation software solution. From team formation and alignment to system integration and training, this is a must read for the concerned project manager or IT professional. Read: “Managing a Smooth Marketing Automation Software Implementation”"
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oracle, eloqua, marketing automation, crm, intelligent integration, data quality, networking, software development, it management, knowledge management, enterprise applications, data management, human resource technology, business technology, data center
    
Oracle
Published By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
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marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing, website seo, telesales, content syndication
    
Marketo
Published By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, marketing automation vendors, map, marketing automation platform, lead generation, crm solutions, lead nurturing, siriusdecisions
    
Marketo
Published By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
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marketo, marketing automation, map, roi, lead scoring, lead nurturing, marketing programs, funnel optimization, conversion rate
    
Marketo
Published By: Marketo     Published Date: Jul 13, 2015
Download this ebook to learn more about creating a lead nurturing strategy.
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lead nurturing, lead nurture, generating leads, management processes, workflow issues, marketing automation, crm
    
Marketo
Published By: Marketo     Published Date: Jul 13, 2015
Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts.
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lead nurturing, lead nurture, generating leads, management processes, workflow issues, marketing automation, crm, lead score, segmentation
    
Marketo
Published By: Marketo     Published Date: Oct 17, 2016
As a marketer, you need to think across channels in your digital advertising. Through advanced digital advertising and marketing automation technology, like Marketo’s Ad Bridge, Real-Time Personalization, and more, you can easily listen and react from a variety of channels. Download to learn more.
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digital advertising, cross-channel, multi media
    
Marketo
Published By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process, conversion rate
    
Gleanster Research
Published By: IBM     Published Date: Oct 10, 2014
Forrester Research has just completed a Total Economic Impact study for a large financial services institution to quantify the actual return on investment for service virtualization. Read Forrester’s analysis to learn how service virtualization is eliminating testing bottlenecks and significantly reducing the cost of testing.
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ibm, virtualization, service virtualization, service components, deploying service, team productivity, software quality, dependent services, bootstrapping virtual, virtual components, virtualize, reduce costs, reduce risks, increase quality, automation, test automation, sandhata, tei methodology, it management
    
IBM
Published By: LogMyCalls     Published Date: Oct 20, 2014
Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.
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call tracking, conversation analytics, marketing analytics, marketing automation, call intelligence, marketing conversion rate, prove roi
    
LogMyCalls
Published By: IBM     Published Date: Feb 18, 2015
IBM Rational test automation capabilities and tools can help software integrators, developers and testers alike overcome the challenges of testing banking, insurance and financial market applications.
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ibm, automation capabilities, automated testing, business agility, testing banking, it management, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Feb 18, 2015
DevOps processes and tools help retailers compete in fast-paced mobile, digital and physical markets. See what retailers can do to deliver innovation faster. Test virtualization and deployment automation can improve front-end mobile and back-end mainframe development processes.
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ibm, devops, retail industry, devops processes, test virtualization, it management, knowledge management, enterprise applications, data management
    
IBM
Published By: IBM     Published Date: Feb 18, 2015
In this challenging environment, a combination of automated integration testing and test virtualization can enable test teams to improve software quality and keep up with the rate of change. This white paper helps address these needs by describing the benefits that can be gained through a proactive and continuous approach to integration testing with IBM® Rational® test automation solutions.
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integration testing, test virtualization, ibm, test automation solutions, it management, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Feb 18, 2015
This white paper digs deep into the reasons testing mobile apps is fundamentally harder than traditional web or desktop applications. A collaboration by Tina Zhuo and Dennis Schultz from IBM along with Yoram Mizrachi from Perfecto Mobile and John Montgomery from uTest, these experts explore the complexities of mobile test environments, the value of the mobile device cloud, the unique role crowd sourcing can play, and how teams can leverage automation to help deliver quality apps.
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mobile app testing, ibm, desktop applications, mobile test environments, mobile device cloud, it management, knowledge management, enterprise applications, business intelligence
    
IBM
Published By: IBM     Published Date: Feb 18, 2015
Why should we bother automating deployments in the first place? What should the scope of the automation effort be? How do we get started? This white paper provides a solid introduction to these topics.
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ibm, automation investments, deployment automation, deployment solutions, it management, knowledge management, enterprise applications, data management
    
IBM
Published By: IBM     Published Date: Jul 09, 2015
Learn how automating application release and deployment can speed time to market, drive down costs and reduce risk.
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application release, application deployment, devops, software delivery, automating applications, best practices, reliable deployment process, innovative automation methods
    
IBM
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