cccm

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Published By: Adobe     Published Date: Oct 30, 2014
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe
Published By: IBM Unica     Published Date: Sep 08, 2011
Marketers are looking for cross-channel campaign management solutions that support highly personalized and relevant communications delivered across a variety of highly interactive channels and that enable optimization, channel integration, and institutional memory of the customer.
Tags : 
ibm, unica, forrester wave, cross-channel, campaign management, cccm, siebel, communication strategy, integration, marketing
    
IBM Unica
Published By: IBM     Published Date: Nov 09, 2011
Learn how Forrester evaluated the strengths and weaknesses of top CCCM vendors.
Tags : 
information technology, marketing, cccm, communications, forrester, analytical applications, business intelligence
    
IBM
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