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Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Dun & Bradstreet     Published Date: Aug 22, 2016
You’ll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
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personalized b2b marketing, b2b buyers, b2b, marketing, personalization
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
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marketing strategies, hoover's, b2b marketer, analytics, business technology
    
Dun & Bradstreet
Published By: Hitachi Vantara     Published Date: Mar 20, 2018
ESG Lab performed hands-on evaluation and testing of the Hitachi Content Platform portfolio, consisting of Hitachi Content Platform (HCP), Hitachi Content Platform Anywhere (HCP Anywhere) online file sharing, Hitachi Data Ingestor (HDI), and Hitachi Content Intelligence (HCI) data aggregation and analysis. Testing focused on integration of the platforms, global access to content, public and private cloud tiering, data quality and analysis, and the ease of deployment and management of the solution.
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Hitachi Vantara
Published By: RelayHealth     Published Date: Mar 29, 2013
Operating Rules Countdown: Enforcement Action Began April 1 - The Centers for Medicare and Medicaid Services (CMS) announced in January that enforcement action for Phase I and II Operating Rules was delayed until March 31, 2013. This phase of Operating Rules is related to enhanced delivery and content of eligibility and claim status responses.
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operating, medicare, services, rules, eligibility, claim
    
RelayHealth
Published By: IBM     Published Date: May 19, 2016
MWD Advisors report on how Case Management technology can help drive effective outcomes and how a clear Content Management strategy underpins success in Case Management.
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ibm, mdw, advisors report, content management, case management, enterprise applications, business technology
    
IBM
Published By: mindSHIFT     Published Date: Nov 29, 2007
Have you adjusted your data retention policies and electronic discovery procedures to comply with the new Federal Rules of Civil Procedure (FRCP)? Learn how email archiving can help you with these electronic discovery requirements.
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frcp, secure content, secure data, data protection, database security, compliance, frcp compliance, data governance, e-discovery, legal, law firm, mindshift, data management
    
mindSHIFT
Published By: EMC Corporation     Published Date: Nov 07, 2014
EMC XtremIO is the industry’s leading solution, unmatched in the all-flash array market. See the real results for yourself in this fact sheet!
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all-flash array, storage arrays, power, innovation, content-based data, dual-stage metadata, enterprise applications
    
EMC Corporation
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst, david m. cooperstein, matthew dernoga, online content curation, social intelligence, b2b cmos, marketing leadership
    
TimeTrade Systems Inc.
Published By: Brightcove     Published Date: Feb 18, 2016
Video moves business. No other form of content engages and converts more effectively than video.
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video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, marketing automation, calls to action, video analytics
    
Brightcove
Published By: Box     Published Date: Mar 14, 2012
Read how organizations are realizing massive productivity gains by transitioning their content management solutions to cloud-based models.
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cloud, enterprise, collaboration, productivity, transition, management, content management, virtual, collaborate, information, data, virtualization, cloud computing, infrastructure
    
Box
Published By: Box     Published Date: Mar 14, 2012
Improving collaboration and access to the growing collection of content are critical, fundamental components of companies' future growth. Download this white paper to learn more.
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reaping, ecm, cloud, enterprise, content, solutions, cloud, collabortation, growth, content management, enterprise applications, virtualization, cloud computing, infrastructure
    
Box
Published By: Box     Published Date: Mar 14, 2012
As increasing percentage of companies' employees are going mobile - and that could be an issue for IT departments. But it doesn't need to be. Box enables users to securely access, manage, and share content from any mobile device, anytime, anywhere.
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wireless, enterprise applications, virtualization, cloud computing, infrastructure
    
Box
Published By: Box     Published Date: Mar 14, 2012
Let's take a look at the emerging trends shaping business today, trends that are driving us to rethink and retool response.
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sharing, cloud, content management, emerging trends, enterprise, ecm, demand, software, enterprise applications, virtualization, cloud computing, infrastructure
    
Box
Published By: Adobe     Published Date: Nov 06, 2012
Read this latest Gartner report to learn key trends in the Web Content Management (WCM) market for 2012, Adobe's core strengths in the WCM space and Why Gartner rates Adobe as a market leader in web content management.
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adobe, gartner, web content management, wcm, digital marketing strategy, business technology
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
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adobe, digital marketing, optimization, optimisation, web content management, customer experience, business technology
    
Adobe
Published By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB
Published By: BI WORLDWIDE     Published Date: Feb 24, 2016
ELearning and micro-Learning are popular ways to train and educate your new and existing employees, not to mention your sales force and channel. So we compiled the top five trends for eLearning in 2016. These trends hold true for all types of eLearning content - compliance training, product training, and sales training, just to name a few.
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bi worldwide, elearning, globalization, development, training, trend
    
BI WORLDWIDE
Published By: McAfee     Published Date: Sep 15, 2014
URL filtering is a type of content filtering that allows or blocks users from accessing specific websites. The practice has become an essential one on enterprise networks, with the goal of blocking employees from accessing content that would be a detriment to their productivity or the company as a whole. Blocked sites may include those that threaten the security of the organization, have objectionable content, or are bandwidth-intensive enough to strain company resources.
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best practices, url filtering, network security, blocked sites, security management
    
McAfee
Published By: EngageSciences     Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
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user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content, social media, marketing, interactive marketing, marketing software, social hubs, social commerce, online retail, web socialisation, social media retail
    
EngageSciences
Published By: MarkLogic     Published Date: May 15, 2017
Data is critical to the entertainment industry and not taking advantage of it can keep you from creating great experiences and delivering the right content to partners. And, more than that, it can make it hard for you to optimize operations, get insight into the content’s value and stay ahead of the many changes in how content is created, consumed and monetized. However, even with the new digital tools in production, there are many challenges to making use of this data. The effort involved can take time and resources away from film production, introduce security risks, and leave key data inaccessible to those that need it. In this paper, we review: • The current state of production data • The challenges the entertainment industry is facing in making use of data • A new “Smart Content” approach that is helping industry pioneers to reduce complexity on the set, drive reporting, and enable them to stay ahead of market changes
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MarkLogic
Published By: MarkLogic     Published Date: May 16, 2017
Getting data from today’s television and film production and post-production workflows may seem like you’re moving through molasses. Mired in manual processes, attempting to manage and automate data during the creation stage of your content’s lifecycle can sometimes feel like a losing battle as the demands of creatives constantly move forward. Hear Lulu Zezza, Physical Production Executive for New Regency Productions, Matt Turner, Media & Entertainment CTO, MarkLogic, and Guy Finley, Executive Director, Media & Entertainment Strategic Alliance (MESA) as they discuss: o Metadata’s value and its evolution, beyond delivery and experiences, to harnessing critical production data o Results of taking a new approach to bring this data together with context and meaning that impacts other business unit roles o How the New Regency team created a software driven production data hub that is enabling creatives to work seamlessly on the project, in a comfortable UI/UX driven environment, with e
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MarkLogic
Published By: Intralinks     Published Date: Apr 13, 2015
They say content is king. But if your content isn’t protected, it’s a king with no clothes. The proliferation of mobile devices in the workplace, and the availability of cloud services designed for consumers, can lead to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands. This report by Ovum takes a look at the challenges of information security and explores how a new generation of Information Rights Management (IRM) technology directly addresses the most critical concerns. Key topics include: • The threat posed by Dropbox and other consumer-grade FSS providers • The need for lifetime control of information and content • The ability to perform audits, and locate files, anywhere, and who accessed them • How next-generation IRM technology is available to add a new layer of security to every file
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Intralinks
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