cost per click

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Published By: IBM     Published Date: Jun 25, 2018
As Singapore’s largest insurance force, Prudential Singapore needed a scalable and cost-effective solution to help financial consultants respond quicker to in-depth product and policy questions. Partnering with IBM, they developed askPRU, an industry-first chatbot with IBM Cloud and Watson capabilities. Handling over 1,000 commonly asked questions in real-time, askPRU reduced call volume by 32% within six months and enhanced the responsiveness of over 4,600 consultants. Enabling consultants to focus on more complex queries, askPRU also provides accurate expertise to help deliver consistently exceptional service. Learn how Watson technology became central to the Prudential Singapore business and enhanced their customer experience. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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IBM
Published By: Quova     Published Date: Oct 27, 2008
Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
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quova, geolocation technology, quova, geolocation data, geographically targeted advertisement
    
Quova
Published By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
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click forensics, traffic quality, lead generation, click quality, quality click, quality lead, cost per click, pay per click, ppc, bad click, bad clicks
    
Click Forensics
Published By: Fathom SEO.     Published Date: Jul 24, 2009
Learn How to lower marketing costs and increase market share.  In today’s economy, at the moment in time someone is searching for what you offer, how fiercely are you competing to be found?
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ppc, fathom, marketing costs, market share, pay-per-click, mom, multilateral online marketing, banner, calls to action, opt in, seo, on site, roas
    
Fathom SEO.
Published By: Marin Software     Published Date: Jun 24, 2008
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.  However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
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lead volume, paid search, ppc, marin, marin software, keywords, pay per click, cost per click, cost per lead
    
Marin Software
Published By: Point It     Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
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point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click, cost per acquisition, program architecture, custom microsites, google broad matching
    
Point It
Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
    
AdMob
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