customer relationship management crm

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Published By: SugarCRM     Published Date: Jan 27, 2014
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Jan 27, 2014
What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Jan 27, 2014
Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Apr 08, 2014
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Apr 08, 2014
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: Gleanster Research     Published Date: Jul 08, 2014
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions – Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.
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gleanster, customer relationship management, crm, smb, marketing automation, crm platforms, smb marketplace, customer engagement
    
Gleanster Research
Published By: IBM     Published Date: Aug 21, 2013
Enterprise Marketing Management, or EMM, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer lifecycle. Before introducing the IBM® Enterprise Marketing Management suite, here are some recent observations about today’s marketing environment that set the context in which IBM is seeking to meet the needs of marketers. The practice of marketing is challenging these days because of the rise of the “empowered customer.” Today’s customers are well-informed, use other people as their primary information source, interact with companies through multiple channels, touch points and media, and want (but rarely get) a superior customer experience—and have outlets for venting frustration when they don’t get what they want.
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marketing, enterprise marketing management, interactive marketing, marketing channels, emm, ibm, customer relationship management, marketing environment, marketing landscape, customer experience, crm, business intelligence, business technology, infrastructure, infrastructure management
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
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cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing, customer relationship management, crm, business technology, telecom, infrastructure
    
IBM
Published By: DocuSign     Published Date: Apr 12, 2017
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business more rapidly and with greater agility. Read this eBook to learn how you can extend the value of your CRM system to see increases in operational efficiency, lead conversion, customer satisfaction, and sales revenues.
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DocuSign
Published By: Oracle     Published Date: Mar 18, 2014
Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself. Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer’s experience. Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM. And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate. This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
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oracle, customer relationship management, crm, b2b, internal relationships, sales effectiveness, sales teams, sales strategy, buyer experience, data management, research
    
Oracle
Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
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b2b, marketing, b2b marketing, marketing strategy, customer relationship management, crm, lead nurturing, display, lead targeting, branding, seo, contextual ad placement, data
    
Madison Logic
Published By: NEC     Published Date: Aug 12, 2014
By now, much has been written about the advantages server virtualization brings to an enterprise. In the June 2013 survey, 63% of all companies and 100% of large enterprises reported having a server virtualization program. However, when you segment the virtualization rates, you find a trend that indicates that large enterprises in particular are not gaining all of the advantages that server virtualization has to offer. What is more difficult and remains a challenge, particularly for large enterprises, is virtualizing Tier 1 applications. These are large, mission-critical enterprise applications such as email, customer relationship management (CRM), or enterprise resource planning (ERP). These applications tend to be very large, consume the entire capacity of a current generation server, and require high application uptimes. As shown in Figure 1, the virtualization rates for these applications are far lower than Tier 2 apps. In this eBook, you’ll learn how the NEC enterprise server provides a platform that now gives customers the right platform to virtualize their Tier 1 apps.
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servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor, architecture, express, stress, enterprise applications, data quality
    
NEC
Published By: Informatica     Published Date: Jan 16, 2007
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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crm, data quality, data integrity, customer relationship
    
Informatica
Published By: Informatica     Published Date: Apr 16, 2007
On-demand computing is apparently in demand, at least in the eyes of data integration specialist Informatica Corp. The Switzerland of data integration, as some have called it, just announced availability of its first on-demand offering, which is specifically designed to handle data from Software-as-a-Service (SaaS) stalwart, Salesforce.com.
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salesforce, crm tools, crm, customer relationship management, salesforce.com, crm tool, on-demand, ondemand, on demand, podcast, informatica
    
Informatica
Published By: Informatica     Published Date: Apr 16, 2007
David Loshin, consultant and author talked to Karen Hsu about Informatica's data quality, unstructured data and data governance solutions. Karen highlighted customers like Navteq and Humberside Police's innovative use of Informatica.
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b-eye, business intelligence, data integration, karen hsu, interview, informatica, crm, customer relationship management, crm tools, crm tool, data governance, data quality
    
Informatica
Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
The move towards self-service is clearly about mitigating costs. But self-service models can also deliver significant benefits to users when they combine the best of online convenience with the insight and personal touch of an experienced sales or service rep.
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self service, customer service, customer relationship management, crm, live support, online help, online support, cost control, self-service, call center, call center management, broadvision
    
Clearvale by BroadVision
Published By: Salesboom     Published Date: Aug 21, 2009
Choosing an on-demand Customer Relationship Management (CRM) vendor can be a daunting task, especially for the price conscious consumer who lacks the budget for intensive research. This white paper will arm SMBs with the right questions to ask when evaluating on-demand or hosted CRM vendors.
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crm, customer relationship management, crm software, sales software, on demand, on-demand, on-demand crm, sales software, marketing software, software selection, vendor selection, hosted crm, salesboom
    
Salesboom
Published By: Salesboom     Published Date: Aug 21, 2009
The high price and complexity of traditional, installed-on-premise enterprise software has left SMBs unable to obtain true integrated Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) software. On-demand software-as-a-service is changing all that. This white paper discusses the benefits of the on-demand, or hosted CRM and ERP vs on premise CRM and ERP solution and the benefits to the SMB.
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crm, customer relationship management, smb, smbs, small business, enterprise resource planning, erp, resource management, saas, software as a service, application integration, sales software, salesboom, enterprise applications
    
Salesboom
Published By: Soffront     Published Date: Aug 21, 2009
In the decade since customer relationship management (CRM) software first appeared on the market, implementation of the enterprise application suite that helps businesses find new customers, retain existing customers and otherwise increase revenues have gained a reputation as being risky ventures, subject to user rejection, cost overruns, and missed deadlines.
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crm, customer relationship mangement, crm software, crm application, crm app, customer retention, customer satisfaction, lead generation, cost control, crm implementation, crm deployment, soffront, enterprise applications
    
Soffront
Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry
    
Customer Chemistry
Published By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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email marketing, liveperson, live chat, chat, customer loyalty, live person, customer support, service management, collaboration, customer experience management, customer relationship management, crm, tech support
    
Live Person
Published By: Surado Solutions, Inc.     Published Date: Jan 29, 2007
The purpose of this whitepaper is to educate small business owners on what, why and how CRM can retain existing customers and help their business grow.
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enterprise applications, customer relationship management, customer service, crm, crm software, surado
    
Surado Solutions, Inc.
Published By: Business Assyst     Published Date: Mar 26, 2007
The last ten years has been devoted to developing ways of gaining knowledge of and understanding customers, the next ten years will be devoted to developing ways of using the information. Those that do this effectively will win and those that don't bother will surely fail.
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business analytics, business metrics, customer relationship management, crm, loyalty, affinity, retention, business assyst
    
Business Assyst
Published By: Business Assyst     Published Date: Mar 26, 2007
Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
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customer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst
    
Business Assyst
Published By: Business Assyst     Published Date: Mar 26, 2007
Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.
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customer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst
    
Business Assyst
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