digital strategy

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Published By: VMware     Published Date: Dec 05, 2017
"As virtualization increasingly takes hold throughout the enterprise, organizations are looking for ways to extend the capabilities of their existing virtual desktop and application frameworks with new features and a digital workspace strategy. In this Tech Target whitepaper, you will learn: - Common customer pain points and business implications in desktop and application virtualization - What to look for in desktop and application virtualization solutions - The many benefits and advantages of VMware Horizon and Workspace ONE"
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vmware, tech target, virtualization, vmware horizon
    
VMware
Published By: Reputation.com     Published Date: Jun 29, 2018
Creating competitive advantage starts with a sound digital strategy. In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care. What consumers read about you online heavily influences their decision-making. Your reputation is defined at every touchpoint a potential patient has with your doctors and organization on the web — from the doctor or location listing, to patient rating and reviews, to finding the right doctor and reading profiles on your website. Done well, online reputation management (ORM) enables your providers to generate a high volume of representative reviews from the “silent majority,” while providing valuable insights to improve patient experience, make operational improvements and drive new patient appointments.
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Reputation.com
Published By: Entrust Datacard     Published Date: Sep 14, 2018
With more and more dependency on mobile and cloud, digital enablement is key to business success. Now IT has an increased impact on how to drive strategy and implementation to reach business goals. But the reality of distributed applications and connected devices has introduced new security challenges. To secure information and provide users seamless access to data, you need to reevaluate your approach to authentication. You need a modern authentication solution that is agile and secure, enabling your digital transformation. This buyer's guide will help you determine whether a cloud-based multi-factor authentication solution is right for your organization and details the top features to look for in an authentication solution to securely enable your digital transformation. Download the Cloud-Based Authentication Buyer’s Guide — to learn more.
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authentication, knowledge-based authentication (kba), multifactor authentication, out-of-band authentication, two-factor authentication, identity as a service (idaas), enterprise mobility
    
Entrust Datacard
Published By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
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marketo, digital advertising, strategy, ads, technology, measure, acquisition, loyalty, nurture, branding
    
Marketo
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
Published By: BMC Software     Published Date: Oct 23, 2014
Rapid shifts in the ways that technology and information are consumed and delivered— through cloud computing, big data, social networking, and smart devices—are transforming how companies compete. IT is at the center of the fray, working with business leaders to develop and execute a digital transformation strategy that capitalizes on these major new technologies. In order to lead this transformation, IT executives must focus on three areas: collaborating with business leaders to build a strategic vision, modernizing technology infrastructure, and rebuilding IT organizations to execute against new digital business goals.
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saas, cloud, itsm, integrating itsm, itsm integration, saas integration, networking, it management, data center
    
BMC Software
Published By: Dell     Published Date: Sep 12, 2013
Information is the engine of business growth in the digital age. Market intelligence, customer information, intellectual property and other data can be harnessed to create a quantifiable competitive advantage for a company and lay the path for future expansion. Yet as critical as data can be, the sweeping year-over-year proliferation in data volumes can quickly overwhelm an IT organization. This is much more than a budget problem: Without an effective data storage strategy, an organization is putting a critical resource at risk.
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data storage management, microsoft windows server, market intelligence, customer information, intellectual property, data, it organizations, storage strategy
    
Dell
Published By: Castlight Health     Published Date: May 02, 2014
This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
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castlight health, driving employee engagement, health plans, healthcare decisions, company healthcare coverage, incentives, internal leadership
    
Castlight Health
Published By: BusinessOnLine     Published Date: Jun 19, 2015
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
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BusinessOnLine
Published By: SAP     Published Date: Mar 18, 2016
There is a familiar refrain among CEOs today, perhaps best captured by the CEO of a major global financial institution who said, "We are no longer a bank, but a technology company in the financial services industry." IDC has accumulated dozens of similar quotes from executives across all industry segments. Digital transformation is at the heart of business strategies.
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sap, iot, digital, financial services, business strategysap, iot, digital, financial services, business strategy, business technology
    
SAP
Published By: Turn     Published Date: Mar 09, 2016
Read this eBook to find out how you can effectively build viewability into a digital campaign strategy.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
Published By: Genesys     Published Date: Apr 07, 2017
To meet the growing demand for digital interactions, both CRM and CCI (contact center infrastructure) vendors have added a range of digital channels to their portfolios. CCI vendors are focusing on offering an integrated omnichannel customer engagement platform, to improve their appeal to the customer service software market. The challenge for IT leaders is to decide which engagement channels should be managed by which vendors. This Gartner report discusses: - Three procurement strategies IT leaders can adopt to achieve their business goals for omnichannel (voice plus all digital channels) - Strengths and challenges associated with each strategy - Key considerations for omnichannel success
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genesys, contact center infrastructure, cci, omnichannel success, cci vendors
    
Genesys
Published By: BrickWork Software     Published Date: Oct 24, 2017
In the world of Amazon, the future of retail may seem uncertain. With a 57% decline in brick-and-mortar traffic over the last five years, increases in store closings, and a growing number of retail bankruptcies, today’s retailers face many challenges. The truth is that while you can’t beat Amazon, you can survive in the digital era — but you need a completely new strategy. In this e-book, you’ll learn: ? Why e-commerce alone can’t save you ? Why 80% of store customers start their journey to your store online ? How the modern customer journey changes everything ? Which customers you need to captivate ? How to leverage digital to drive in-store sales
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BrickWork Software
Published By: Infosys     Published Date: May 21, 2018
The digital revolution has left no part of business untouched. The traditional world of CFO's is evolving fast - not only because technology enables them to perform their duties more effectively, but also because the next generation of CFOs are steadily making their way into the boardroom. And they are going to drive change even faster. This was an issue that was high on the agenda for our client, one of the world's largest multinational conglomerates. They could see that CEO's of the group's businesses were relying increasingly on the financial insight of their CFOs to help shape business direction strategy. CFOs, therefore, need to ensure that they are equipped with technology and data to fulfill this new and demanding role.
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millennial, cfo, finance, business, technology
    
Infosys
Published By: Infosys     Published Date: May 21, 2018
For our client, developing multiple digital assets and campaigns across geographies to mirror their offline strategy was a complex task. The lack of an agile digital platform further aggravated their problem. As a large pharmaceutical company with operations in virtually every country in the world, and a portfolio of well-known brands, our client had to develop and maintain several websites and digital assets to support regional launches and campaigns. However, each one was treated as a separate project which raised several challenges.
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digital, agility, assets, campaigns, offline, brands
    
Infosys
Published By: Monetate     Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate. In the report you’ll learn: • Three core capabilities Forrester considers requirements for savvy optimization. • EOP evaluation strategies you can use to evaluate your current vendor (or select a new one) • Criteria that Forrester used to determine Monetate as a “Strong Performer”
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Monetate
Published By: Citrix Systems     Published Date: Nov 13, 2018
Apps are constantly changing — and they quickly spread across your network. You need an ADC that can support hybrid cloud and application delivery in new ways with new technologies to create opportunities for innovation as your enterprise strives toward digital transformation. How do you create a strategy for your networking and app delivery strategy? This eBook identifies ADC key considerations for: -Hybrid Cloud -New generation application architecture -Emerging security threats -Infrastructure and app interdependence
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Citrix Systems
Published By: Cisco     Published Date: Jan 08, 2016
Financial services customers are increasingly going digital, but human assistance continues to play a pivotal role — especially in the purchase journey — and many banks still only allow customers to get this assistance over the phone or in a branch. To improve the customer experience, increase the productivity of frontline experts, and increase sales, eBusiness and channel strategy executives should consider weaving human advisors and digital technologies together with video banking. Success will require more than just a simple video call. eBusiness and channel strategy executives need to ensure that video banking capabilities let prospects collaborate effectively with an expert when and where they choose and that experts are supported by the right processes, tools, and training.
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cisco, video banking, driving digital sales, improving customer experience, best practices, small business, finance
    
Cisco
Published By: MuleSoft     Published Date: Jan 16, 2018
The future of financial services is under pressure from profound digital disruption. Across the globe, there are forces, both regulatory and customer-led, that open up the market to new entrants and disrupt what customers are buying — and how. The advent of Open Banking is one major influence, with Open APIs paving the way for third-party developers to build applications and services independently. This whitepaper outlines the challenges facing financial services firms and how a new approach to enterprise integration — API-led connectivity — can help banks and financial services firms not only survive, but thrive in an increasingly competitive future. Download this whitepaper to learn: What financial services firms should do about Open Banking, based on the experiences of the impact of PSD2 in Europe How an API strategy could define the future of financial services How a global bank successfully completed a digital transformation initiative
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MuleSoft
Published By: MuleSoft     Published Date: Jul 13, 2018
"In the wake of recent legislative pressures and the formation of the Digital Transformation Agency, Australian state and federal government agencies face an imperative to deliver superior digital services to employees and citizens without a corresponding increase in budget. As a result, many agencies have turned to IT modernisation as a means of driving more cost-effective digital transformation. The key to successful execution of digital transformation initiatives depends on a new approach to integration and API strategy called API-led connectivity. In this whitepaper, you will learn: -Why Australian government agencies must change how they deliver IT projects, and the role integration and an API strategy play in supporting the modernisation of government IT -How to build out an API-led architecture within a government agency to realise 2-5x increases in IT productivity -How best practice from initiatives like Service NSW provide a model for government agencies to pursue digital t
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MuleSoft
Published By: MuleSoft     Published Date: Jul 13, 2018
"Digital transformation is increasingly becoming a “when, not an if” for most companies. MuleSoft surveyed 650 IT decision makers across the globe. The research shows that three-quarters of companies are currently undertaking digital transformation initiatives, and 80% say if they don’t complete those initiatives, their companies will lose revenue in the next 12 months. How does your company stack up? Download the Connectivity Benchmark Report 2018 to find out: -The top digital trends companies are investing in for 2018 -The biggest challenges holding companies back from achieving their digital transformation goals -The one strategy companies use to develop applications and projects more efficiently"
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MuleSoft
Published By: MuleSoft     Published Date: Nov 27, 2018
Digital transformation is something that everybody wants to achieve, but not everyone can define. In this webinar, Accenture managing director Davinder Gautam and MuleSoft founder Ross Mason will discuss the problems CIOs are facing in planning and executing their digital transformation strategies as well as solutions to closing the IT delivery gap and achieving their goals. Attendees will learn: What are the obstacles getting in the way of achieving digital transformation? Strategies to end the misalignment of business and IT on digital initiatives A roadmap to closing the IT delivery gap Presented by: Davinder Gautam, Managing Director, Accenture Ross Mason, Founder and VP Product Strategy, MuleSoft
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MuleSoft
Published By: Marketo     Published Date: Mar 22, 2018
As an IT professional evaluating marketing platforms, it’s important to think about whether you can trust the platform to scale to accommodate your organization’s ongoing marketing and channel needs. Given the fast pace of channel proliferation and changing digital strategy priorities, you play a critical role in helping marketing build a technology stack that can easily scale to support its future needs. Download this whitepaper to learn about the essential criteria IT should evaluate to identify the solution that will support your marketing team’s short- and long-term needs and equip them to succeed.
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Marketo
Published By: Marketo     Published Date: Aug 29, 2016
Download The Definitive Guide To Digital Advertising to learn: - What makes up digital advertising - How to create your digital ad strategy - The different types of ads you have at your disposal - The pricing structures you can expect - How to target your digital ads - How to design your digital ads - The types of ad technology that are available - How to test and measure your ads - Insights from industry experts
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marketo, digital advertising, advertising, digital marketing
    
Marketo
Published By: XO Communications     Published Date: Apr 13, 2015
Use this step-by-step guide from enterprise technology expert David Linthicum to help improve your network to handle services delivered from multiple clouds. With the right network infrastructure, it is much easier to connect, secure and speed up delivery of all of the cloud applications and services consumed by your organized. No matter where you are in your cloud implementations, learn best practices and strategies in this eBook series focused on Building the Network that Empowers Digital Business. Part 2 of the series, this guide focuses on best practices and creating a master implementation plan. Interested in crafting your strategy and business case for using multiple clouds, watch for Part 1 in the series "The Evolution from Network to Multi-Clouds."
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XO Communications
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