digital strategy

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Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing, rich media, social networking, marketing management, ecommerce, analytics, integration, cloud
    
IBM
Published By: Dyn     Published Date: Jan 14, 2015
Whether your business is establishing brand awareness, driving online sales or executing a digital advertising strategy the fact of the matter is, your website performance matters.
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network latency, website performance, latency, dns network, business intelligence
    
Dyn
Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe
    
Adobe
Published By: ForgeRock     Published Date: Oct 24, 2014
Identity is a fundamental requirement to digital growth. Businesses and organizations cannot properly take advantage of mobile, cloud, or Internet of Things (IoT) technologies without a scalable and repeatable identity strategy. Without it, they have no way to identify and engage with their customers in a meaningful way — whether it be through a laptop, mobile phone, tablet, connected car, healthcare wearable, connected home device or the next great connected innovation. This guide is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.
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revenue generator, digital growth, identity management, customer-focused, it management, enterprise applications
    
ForgeRock
Published By: ForgeRock     Published Date: Mar 10, 2015
Identity is a fundamental requirement to digital growth. Businesses and organizations cannot properly take advantage of mobile, cloud, or Internet of Things (IoT) technologies without a scalable and epeatable identity strategy. Without it, they have no way to identify and engage with their customers in a meaningful way — whether it be through a laptop, mobile phone, tablet, connected car, healthcare wearable, connected home device or the next great connected innovation. This guide is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.
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irm, management, time-to-market, forgerock, revenue generator, software development
    
ForgeRock
Published By: IBM     Published Date: Apr 23, 2015
With IBM analytics for big data with a smart mobile strategy, banks can increase wallet share and assets under management while lowering the organization’s operating ratio by using more efficient channels.
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ibm, analytics, efficiencies, digital banking, management, strategy, data management, business technology, finance, data center
    
IBM
Published By: IBM     Published Date: Jul 08, 2016
This analyst thought leadership report by TEC discusses the need for organizations to adopt modern ECM tools. Learn how IBM ECM with Box integrations can help establish easy and secure information access, sharing and collaboration to your digital business strategy.
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ibm, analytics, tec, ecm, ecm platforms, enterprise content management, box integration, knowledge management, enterprise applications, data center
    
IBM
Published By: IBM     Published Date: Oct 18, 2016
The worldwide growth rate of digital data is staggering. If you're a CIO or a data center administrator, data growth statistics aren't just big numbers, they are a big problem -- for your company. Email messages, social media and blog posts, text and instant messages, photos, video and audio, machine-generated data, and transactional detail are on track to overwhelm your storage capacity. Read this paper for practical advice and smarter solutions for managing the information in your organization and getting back to a position of mastery over your data. Get this valuable resource now.
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ibm, analytics, big data, information governance, ecm, information lifecycle governance, knowledge management, enterprise applications, data management, data center
    
IBM
Published By: IAG Consulting     Published Date: Nov 01, 2006
This white paper is structured so that each page is its own "mini-white-paper" but each is also part of a total look at better structuring requirements documents, processes and content completeness. At the end of this paper is a one page "tear-out" summary which is both a shortened distillation of the content, and a diagnostic tool to start a peer discussion on your organization's performance.
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it management, digital mosaic, executive guide, business requirements, business management, strategy, business analysis, productivity, business metrics, best practices, executive, iag, iag consulting
    
IAG Consulting
Published By: Safari Books Online     Published Date: Sep 23, 2009
Leaders in both training departments and business units are waking up to the fact that most employee learning is informal. In this report, we will address just the first challenge - sourcing learning content and, more specifically, informal learning content.
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safari books, learning and development, learning broker, modern l&d, modalities, learners' needs and preferences, digital content library, informal learning, safari books online, corporate learning, information management
    
Safari Books Online
Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience, analytics, rich media, mobile marketing
    
IBM
Published By: Cisco     Published Date: Dec 21, 2016
Every inspiring organization, large or small, faced with the opportunities and challenges of digital business needs a digital-ready network. Agile, secure networks simplify IT and enable rapid innovation. Without a network that can actively enable and protect your business strategy, the applications, cloud services, and devices you deploy cannot live up to their potential
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Cisco
Published By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to create a digital storefront to adapt to multi-device consumers and see how you can reach the customers who are moving away from PC and increasingly using mobile devices for purchases.
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exsquared, digital retailing, consumer behavior, interactive merchandising, mobile strategy, mobile marketing, multi device, storefronts
    
EX Squared Solutions
Published By: Wyng     Published Date: Mar 03, 2015
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn what’s coming next. In this free report, we’ll share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
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offerpop, digital marketing, social marketing, brand awareness, marketing campaigns
    
Wyng
Published By: InReality     Published Date: Aug 31, 2015
Rapid consumer adoption of digital technologies and online channels has evolved the traditional path to purchase to the point of no return. Now consumers control when, where and how they research, purchase and receive products, leaving brands and retailers struggling to connect the dots between the online, mobile and physical worlds.
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inreality, digital, strategy, content, commerce, it management, business technology
    
InReality
Published By: Optimizely     Published Date: Sep 28, 2015
Figuring out the right experiences to deliver customers is one of the most valuable questions online businesses need to answer and this guide will help you do just that. We’ll explore real challenges you are facing and arm you with the single most powerful strategy to overcome them: Experience Optimization.
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digital marketers, optimization, customer experiences, optimization strategy
    
Optimizely
Published By: Lenovo and Intel®     Published Date: Nov 03, 2017
The power of digital transformation (DX) is delivered through devices. But too many digital transformation initiatives focus entirely on broad cloud, app, and software solutions. While end-user computing devices account for only a fraction of DX investments, underestimating their importance can risk your entire initiative. To ensure the success of your DX initiative, you need to have the right devices in the right hands to deliver your transformative experience. In this white paper, you’ll see how to avoid the pitfalls of DX, and how to evaluate your device requirements to maximize the potential of your DX investment. Download the white paper to find out more!
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Lenovo and Intel®
Published By: Lenovo and Intel®     Published Date: Nov 03, 2017
How can you drive digital transformation? Find out in three steps! This eBook provides you with the details you need to drive digital transformation (DX) in your organization. Highlighted for you are the key decision points, a defined path to success, and the critical role devices play in helping your team maximize DX results. You’ll get: • Check lists • Device recommendations • How to leverage DX with other solutions Download the eBook now.
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Lenovo and Intel®
Published By: IBM     Published Date: Jun 20, 2014
Read this report from the Compliance, Governance and Oversight Council (CGOC) to learn how to reduce costs and increase performance by disposing digital debris.
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ibm, information management, compliance, governance, cgoc, digital debris, cost reduction, information governance, it management, storage
    
IBM
Published By: IBM     Published Date: Nov 19, 2014
According to a recent survey by the Compliance, Governance and Oversight Council, almost 70% of the electronic content and information organizations retain has no business or legal value. It’s simply digital detritus, retained because 1) we think we might need it sometime, 2) we forget about it, or 3) we don’t have policies and software in place to get rid of it. Ultimately, though, this unnecessary accumulation of content can create real problems in terms of e-discovery, regulation, management and cost. Watch this video white paper to learn more about: - How to get started on an information management strategy - The right combination of software and policy for successful information governance - The business case for proactive management of an organization’s digital footprint
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compliance, governance, oversight, digital debris, data cleanup, legacy data cleanup, information management, information management strategy, information governance
    
IBM
Published By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
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ibm, digital experience, digital strategy, marketing, digital experience platform, social media analytics, customer engagement
    
IBM
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