digital strategy

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Published By: Bronto     Published Date: Feb 01, 2018
We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and which technologies do they think are key for future success? What You’ll Learn: • The channels and tools they’re focusing on for driving sales and profits. • How brick-and-mortar and ecommerce can complement one another. • Their take on mobile strategy and optimization by device. • The technologies they would invest in if time and money were no issue.
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ecommerce, consumer needs, retail
    
Bronto
Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Is your website ready for the mobile revolution? If you haven’t already, marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover.
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website design, responsive design
    
Bridgeline Digital
Published By: KnowledgeVision     Published Date: Dec 28, 2012
Our latest white paper shows why online presentations belong in every digital content strategy and how to use them.
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online presentations, knowledge vision, digital content strategy, interactive, digital content, knowledge management, business technology
    
KnowledgeVision
Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click, seo, retargeting
    
Marketo
Published By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
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siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience, customer lifecycle, personalization, web content management, wcm
    
Crownpeak
Published By: Crownpeak     Published Date: May 18, 2016
The Disruptive Future of Digital Experience Clouds Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
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crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management, enterprise applications, business technology
    
Crownpeak
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy
    
Crownpeak
Published By: Crownpeak     Published Date: Sep 21, 2016
Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
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crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management
    
Crownpeak
Published By: East Coast Catalyst     Published Date: Jan 26, 2011
A white paper to assist senior managers in planning their corporate or business unit digital strategies.
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digital marketing strategy, web marketing strategy
    
East Coast Catalyst
Published By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
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rocketfuel, marketing, mobile, social media, digital marketing, branding
    
Rocket Fuel
Published By: Adobe     Published Date: Jan 31, 2013
In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.
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digital analytics, roi, increasing roi, digital governance, digital strategy
    
Adobe
Published By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
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web design, marketing strategy, mobile marketing, web strategy
    
Bridgeline Digital
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
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marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
    
Oracle
Published By: CA Technologies     Published Date: Jun 03, 2015
In the Application Economy, speed, innovation, and quality, have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition (like insurance, banking, telecommunications or retail), or a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. In this Whitepaper, learn how the Application Economy is driving Digital Transformation in companies, and how you can position your organization for success.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
In the Application Economy, speed, innovation, and quality, have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition (like insurance, banking, telecommunications or retail), or a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. In this Whitepaper, learn how the Application Economy is driving Digital Transformation in companies, and how you can position your organization for success.
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CA Technologies
Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Oracle_Hospitality Hotels
Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
" IDC shares their thoughts on what business need to do in order to enable digital transformation. The research is based on interviews of IT ops and LOB staff at F1000 companies who have a Hybrid IT strategy."
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Hewlett Packard Enterprise
Published By: Progress     Published Date: Jan 06, 2017
Digitalization brings both new opportunities and confusion to even the most carefully planned selection processes for WCM. CIOs and IT leaders aiming to boost the effectiveness of their digital business strategy should use this document to help them select the most appropriate vendor and solution. Gartner Magic Quadrant reports are the standard of excellence for vendor evaluation, research and reporting. While many vendors are evaluated, only a select few meet the stringent criteria for inclusion. Continuing its long-standing tradition, Gartner has released the 2016 Magic Quadrant for Web Content Management (WCM). Progress is recognized as a “Challenger” in this year's report, based on a combination of completeness of vision and ability to execute. This is the third consecutive inclusion for the company's award-winning web content management and digital experience solutions. Web content management is an integral piece to any successful digital transformation strategy. In our minds t
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Progress
Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
After several years of relentless hardware and software innovation, the mainframe is at an inflection point. It’s quickly moving from being a supporting platform of transaction revenue to becoming a source of revenue growth and innovation. Organizations are evolving toward what IDC calls the “connected mainframe.” This evolution to the platform is also enabling the mainframe to play a central role in organizations’ digital transformation (DX) journey. Key steps in achieving the connected mainframe require that organizations modernize and integrate the platform with their internal and external environments. IDC finds that these modernization and integration initiatives lead to new business innovations, which in turn are driving revenue growth. Early adopters of a connected mainframe strategy have achieved more than 300% return on investment (ROI). Over 50% of the benefit value came from business productivity gains, realized from higher transaction volumes, new services, and/or business
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Group M_IBM Q418
Published By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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Empyr
Published By: Workday     Published Date: Sep 17, 2018
In this five-episode video series, Jason Averbook shows you the ins and outs of workforce technology and how to use it to achieve HR success. Watch the series to learn ways to develop a digital HR strategy, get executive buy-in, and maintain success.
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Workday
Published By: Workday     Published Date: Sep 17, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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Workday
Published By: Magento     Published Date: Feb 15, 2018
Discover 3 tips for transforming your digital experience. Customer expectations are changing the face of B2B commerce. How are you meeting your customers' demands? Discover three tips for transforming your B2B commerce experience. Highlights from this whitepaper, include: An omnichannel strategy for B2B commerce Modifying sales models to meet demands Integrating content for growth Download this whitepaper to learn more!
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Magento
Published By: Workday France     Published Date: Sep 19, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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Workday France
Published By: Workday France     Published Date: Sep 19, 2018
In this five-episode video series, Jason Averbook shows you the ins and outs of workforce technology and how to use it to achieve HR success. Watch the series to learn ways to develop a digital HR strategy, get executive buy-in, and maintain success.
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Workday France
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