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Published By: The Economist Group     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
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marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, business technology
    
The Economist Group
Published By: BitGravity     Published Date: Dec 17, 2009
This paper outlines the seven essential buying criteria that every decision-maker needs to consider when making a decision on a video delivery provider. These buying criteria are shared across the gamut of small, video-centric startups and established, familiar media giants.
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bitgravity, video delivery, legacy cdns, network architecture, internet video, file management, total cost ownership, proxy cache
    
BitGravity
Published By: 123Together     Published Date: Mar 17, 2009
With the current state of the economy, IT executives are being asked to stretch their budgets in order to keep their businesses profitable. In 2008, Median IT spending per user fell to $6,667 from the previous year's $7,397, according to Computer Economics. This represents a 6.2% reduction, consistent with the fact that IT managers were supporting an increasing number of users without corresponding increases in IT spending. IT spend continued to decline in 2009 and uncertainty and caution is still prevalent in 2010.
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123together, it strategies, economy, stability, collaboration, green it, outsourcing, microsoft exchange, hosted exchange, mobile services
    
123Together
Published By: Vision Solutions     Published Date: Jul 06, 2008
This white paper provides a road map to the most effective strategies and technologies to protect data in AIX environments and provide fast recovery should data be lost or corrupted due to accident or malicious action. The paper also outlines the benefits of continuous data protection (CDP) technologies for AIX.
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vision, high availability, ibm, aix, cdp
    
Vision Solutions
Published By: Extensis     Published Date: May 04, 2008
With a library of thousands of on- and off-line slides growing by 1,200 new images monthly, chaos was spreading like a disease in The Pathology Department at Oregon Health & Science University. Until they found the perfect solution to help them organize, track and access their image library - Portfolio Server.
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extensis, ohsu, library, dam, solutions, digital asset management', business intelligence
    
Extensis
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your pipeline and shorten your sales cycle.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design
    
OneUpWeb
Published By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
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web analytics, tagging, real time attribution, web page acceleration, tagman
    
Tagman
Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda, brand, consumer, drug
    
QuantumMethod
Published By: Marshall Medical & Legal Films     Published Date: Aug 15, 2011
Marshall Medical & Legal Films presents undeniable facts and irrefutable evidence of the power of Online Video & Digital Marketing for Pharma
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Marshall Medical & Legal Films
Published By: Filocity.com     Published Date: Nov 03, 2011
Online project and document management software with virtual office tools to manage & share documents, files, folders, tasks and calendars.
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Filocity.com
Published By: Decca Consulting LLC     Published Date: Sep 14, 2012
Most Companies Have an Issue with Talent Acquisition and Retention. This can be overcome by working with the right Staffing Company who will understand your need and work at a reasonable cost tailored to fit your budget.
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Decca Consulting LLC
Published By: Ability Commerce     Published Date: May 18, 2009
The Pro's and Con's of Frequency for online retailers. There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
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ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes
Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec, firstconnex, line
    
LSSiDATA
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: myStaffingPro     Published Date: Apr 19, 2012
Transform your career site into a user-friendly candidate experience with our complete Career Site Usability Guide.
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myStaffingPro
Published By: Campaigner     Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
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campaigner, opt-in, email marketing, emarketing, roi, email, newsletter
    
Campaigner
Published By: Americaneagle.com     Published Date: Sep 12, 2012
Americaneagle.com's Fall 2012 White Paper focuses on 8 tips to improve your online business this holiday season.
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Americaneagle.com
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
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