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Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat
Published By: EchoMail Inc.     Published Date: Mar 16, 2007
Download this white paper to find out how EchoMail's specially developed software solutions give the winning edge to the SMB sector.
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e-mail marketing, e-mail management, online customer care, targeted e-mail campaigns, e-mail campaigns, email marketing, email management, echomail
    
EchoMail Inc.
Published By: blinkx     Published Date: Mar 15, 2007
This whitepaper is a readily accessible exploration of the key topics concerned in Video SEO today. As befits such a new and evolving area of expertise, this paper borrows frequently from the online observations and articles of those who are involved in the industry at the coalface and will suggest further reading for additional detail on any given facet of the overall topic.
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video seo, search engines, search engine optimization, emerging marketing, podcast marketing, video search engine, video search engines, video search, blinkx
    
blinkx
Published By: Intermec     Published Date: Mar 14, 2007
Smart printers are a smart investment. They eliminate the need for computers dedicated to controlling them, can act as PLCs to run other devices on production lines, enable fool-proof and error-proof bar code printing, and provide investment protection with advanced features like XML printing and RFID label encoding.
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plc, programmable logic controllers, intermec, xml, rfid, erp, bar code printing, fault dots, printing, errorproofing
    
Intermec
Published By: GAO RFID Inc.     Published Date: Feb 28, 2007
Professionals who manage the supply chain have many concerns, including lost revenues, productivity, and securing the source of goods. Read how RFID technology delivers solutions to all these needs.
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rfid, rfid tags, supply chain management, productivity, supply chain productivity, assembly line, gao rfid, gao, gao group
    
GAO RFID Inc.
Published By: Infor     Published Date: Feb 27, 2007
With leading brands including Landliebe and Mona, Campina supplies milk, cheese, butter, desserts, yogurt and all kinds of dairy drinks in over 130 countries. Historically, each of these production and sales centers operated on an independent basis. While this allowed for a degree of localized efficiency, it presented a range of issues and potential fault lines which became exacerbated as the company, and the demands of its consumer grew.
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productivity, supply chain management, erp, scm, enterprise resource planning, food, dairy, infor, product lifecycle management, quality assurance
    
Infor
Published By: Infor     Published Date: Feb 27, 2007
There's no place to hide and ride out the fundamental transformation underway in the automotive industry today. Ignore changes caused by this transformation and you risk your long-term survival. But with pains can come gains, and innovative automotive executives know there's a way to turn today's adversity into long-term business advantage.
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supply chain management, productivity, enterprise resource planning, manufacturing, customer satisfaction, manufacturing, automotive, assembly line, infor
    
Infor
Published By: Infor     Published Date: Feb 27, 2007
Infor PLM Optiva streamlines the innovation process and enables food and beverage, home and personal care and specialty chemical companies to develop innovative products for the global market in less time and at lower cost, while significantly reducing the risks associated with new product innovation. Download this solution overview to learn more.
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product lifecycle management, supply chain management, plm, scm, bpm, business process management, infor
    
Infor
Published By: Infor     Published Date: Feb 27, 2007
Automotive manufacturers have become some of the most demanding customers in the world. The TRANS4M Customer Management Solution helps you manage your relationship and your communications with automotive customers to help you meet your customers' requirements for communications and process integration and ultimately improve your supplier rating and keep your customers happy and their production lines moving.
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productivity, supply chain management, scm, customer service, customer relationship management, customer satisfaction, enterprise resource planning, automotive, automotive industry, infor
    
Infor
Published By: DataSynapse     Published Date: Feb 26, 2007
This brief examines how application virtualization can compress the development and test cycle, accelerating time-to-market, while reducing risk and complexity.  This brief highlights the impact of centralized command and control of application deployment and execution.
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software development, quality assurance, software testing, return on investment, project management, data synapse, datasynapse
    
DataSynapse
Published By: Secure Computing     Published Date: Feb 22, 2007
This paper outlines these new threats and discusses the limited effectiveness of reactive legacy Web security solutions against those threats.  The paper then outlines the new reputation based, proactive security paradigm that is necessary for securing Web 2.0 applications.
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web 2.0, web 20, web security, application security, web app security, internet security, network security, hacker detection, intrusion prevention, secure computing, securecomputing, security
    
Secure Computing
Published By: Cymfony     Published Date: Feb 22, 2007
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
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blogs, branding, blog, social media, sales & marketing software, marketing automation, customer interaction service, cymfony
    
Cymfony
Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
This document outlines the new features in AutoPlay Media Studio 6.0 over previous versions of the product. Built on a solid base of proven predecessors, AutoPlay Media Studio 6.0 is more powerful and flexible than ever!
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enterprise applications, sales & marketing software, cd maker, multimedia studio, multimedia software, indigo rose
    
Indigo Rose Corporation
Published By: LANDesk     Published Date: Feb 12, 2007
This white paper discusses how the new LANDesk® Antivirus solution, available as an add-on to LANDesk® Management Suite and LANDesk® Security Suite, provides a competitively priced, front-line malware and malicious code defense for all network endpoints, including workstations, file servers, mail systems and Internet gateways.
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network security, security, anti virus, virus, viruses, antivirus, anti-virus, malware, internet security, web security, endpoint security, end point security, end-point security, intrusion prevention, landesk
    
LANDesk
Published By: ForeSee Results     Published Date: Feb 07, 2007
The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.
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e-business, e-commerce, google, yahoo, msn / live search, loyalty and retention, foresee, foresee results
    
ForeSee Results
Published By: ForeSee Results     Published Date: Feb 07, 2007
Within the e-retail, online auction, e-travel and online brokerage industries, clear leaders are beginning to emerge as certain companies do a better job than others of satisfying their customers. Find out how well e-commerce companies fared in customer satisfaction in this annual report.
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loyalty and retention, e-commerce software, e-commerce, amazon, online travel, online brokerage, foresee, foresee results
    
ForeSee Results
Published By: ForeSee Results     Published Date: Feb 05, 2007
With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.
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website analytics, usability, customer satisfaction, foresee, foresee results, analytics
    
ForeSee Results
Published By: ForeSee Results     Published Date: Feb 05, 2007
To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
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website analytics, conversion analysis, brick-and-mortar, multi-channel, foresee, foresee results
    
ForeSee Results
Published By: ForeSee Results     Published Date: Feb 05, 2007
Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.
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e-commerce software, loyalty and retention, free shipping, e-tailers, e-commerce, foresee, foresee results
    
ForeSee Results
Published By: Scene7     Published Date: Feb 05, 2007
This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
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e-commerce, ecommerce, e-commerce software, content personalization, content development, user-centered design, online store, store, sell online, scene7, scene 7
    
Scene7
Published By: Medium Blue     Published Date: Jan 29, 2007
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
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search marketing, search engine optimization, pay per click marketing, search engine / directory submission, medium blue
    
Medium Blue
Published By: Medium Blue     Published Date: Jan 29, 2007
As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with. 
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search engine optimization, search marketing, outsourcing, outsource, seo firm, seo firms, seo company, seo companies, medium blue
    
Medium Blue
Published By: iDirect     Published Date: Jan 29, 2007
With careful monitoring of competitors’ sites and reporting of any violations of search engine terms of service found, search engine results can in fact be directly affected. Learn how to identify your online competitors as well as common issues that can lead to reportable SEO violations.
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search marketing, search engine optimization, seo, competitive analysis, seo firms, seo firm, competitors, competitor marketing
    
iDirect
Published By: iDirect     Published Date: Jan 29, 2007
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix.  They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.
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seo, search marketing, search engine optimization, seo firm, seo firms
    
iDirect
Published By: [x+1]     Published Date: Jan 24, 2007
Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
Tags : 
conversion testing, website analytics, analytics, user-centered design, conversion analysis, creative development
    
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