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Published By: Syncsort     Published Date: Oct 30, 2018
In today’s digital business world, accurate address and geolocation data is invaluable. But, address capture is something that is often overlooked from a user and business perspective. Clean address capture can enhance user experience, not only while entering an address, but also during the entire customer journey. Download this eBook to learn how global address validation tools can help: • Simplify address capture on web-based forms • Accurately pinpoint customer locations • Improve efficiencies in shipping and logistics • Define sales and marketing territories and enrich address information
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Syncsort
Published By: DATAVERSITY     Published Date: Jun 14, 2013
This report analyzes many challenges faced when beginning a new Data Governance program, and outlines many crucial elements in successfully executing such a program. “Data Governance” is a term fraught with nuance, misunderstanding, myriad opinions, and fear. It is often enough to keep Data Stewards and senior executives awake late into the night. The modern enterprise needs reliable and sustainable control over its technological systems, business processes, and data assets. Such control is tantamount to competitive success in an ever-changing marketplace driven by the exponential growth of data, mobile computing, social networking, the need for real-time analytics and reporting mechanisms, and increasing regulatory compliance requirements. Data Governance can enhance and buttress (or resuscitate, if needed) the strategic and tactical business drivers every enterprise needs for market success. This paper is sponsored by: ASG, DGPO and DebTech International.
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data, data management, data governance, data steward, dataversity, research paper
    
DATAVERSITY
Published By: Trillium Software     Published Date: Dec 17, 2015
Digital business and disruptive technologies continue to fuel solid growth in the data quality tools market, alongside traditional cost reduction and process optimization efforts. This Magic Quadrant will help CIOs, chief data officers and information leaders find the best vendor for their needs.
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Trillium Software
Published By: Databricks     Published Date: Sep 13, 2018
Learn how to get started with Apache Spark™ Apache Spark™’s ability to speed analytic applications by orders of magnitude, its versatility, and ease of use are quickly winning the market. With Spark’s appeal to developers, end users, and integrators to solve complex data problems at scale, it is now the most active open source project with the big data community. With rapid adoption by enterprises across a wide range of industries, Spark has been deployed at massive scale, collectively processing multiple petabytes of data on clusters of over 8,000 nodes. If you are a developer or data scientist interested in big data, learn how Spark may be the tool for you. Databricks is happy to present this ebook as a practical introduction to Spark. Download this ebook to learn: • Spark’s basic architecture • Why Spark is a popular choice for data analytics • What tools and features are available • How to get started right away through interactive sample code
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Databricks
Published By: Trillium Software     Published Date: Oct 26, 2015
Acting Quickly – Or Not at All The pace of business is accelerating. Enterprises must do more things, do them more quickly – and then adjust to market and competitive forces and do them differently. They must adapt in order to remain differentiated, and with that differentiation, hopefully build and sustain competitive advantage.
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Trillium Software
Published By: MarkLogic     Published Date: Jun 17, 2015
Modern enterprises face increasing pressure to deliver business value through technological innovation that leverages all available data. At the same time, those enterprises need to reduce expenses to stay competitive, deliver results faster to respond to market demands, use real-time analytics so users can make informed decisions, and develop new applications with enhanced developer productivity. All of these factors put big data at the top of the agenda. Unfortunately, the promise of big data has often failed to deliver. With the growing volumes of unstructured and multi-structured data flooding into our data centers, the relational databases that enterprises have relied on for the last 40-years are now too limiting and inflexible. New-generation NoSQL (“Not Only SQL”) databases have gained popularity because they are ideally suited to deal with the volume, velocity, and variety of data that businesses and governments handle today.
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data, data management, databse, marklogic, column store, wide column store, nosql
    
MarkLogic
Published By: Reltio     Published Date: Feb 12, 2016
Reltio delivers reliable data, relevant insights and recommended actions so companies can be right faster. Reltio Cloud combines data-driven applications with modern data management for better planning, customer engagement and risk management. IT streamlines data management for a complete view across all sources and formats at scale, while sales, marketing and compliance teams use data-driven applications to predict, collaborate and respond to opportunities in real-time. Companies of all sizes, including leading Fortune 500 companies in healthcare and life sciences, distribution and retail rely on Reltio.
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Reltio
Published By: Reltio     Published Date: Aug 11, 2017
"Forrester's research uncovered a market in which Reltio [and other companies] lead the pack,” the Forrester Wave Master Data Management, 2016 states. "Leaders demonstrated extensive and MDM capabilities for sophisticated master data scenarios, large complex ecosystems, and data governance to deliver enterprise-scale business value.”
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Reltio
Published By: Reltio     Published Date: May 22, 2018
"Forrester's research uncovered a market in which Reltio [and other companies] lead the pack,” the Forrester Wave Master Data Management states. "Leaders demonstrated extensive and MDM capabilities for sophisticated master data scenarios, large complex ecosystems, and data governance to deliver enterprise-scale business value.” Reltio executes the vision for next-generation MDM by converging trusted data management with business insight solutions at scale and in the cloud. Machine learning and graph technology capabilities enable a contextual data model while also maintaining temporal and lineage changes of the master data.
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Reltio
Published By: WhereScape     Published Date: Mar 16, 2016
Industry expert Wayne Eckerson provides an overview of the emerging data warehouse automation market and outlines the value of using automation tools for developing data warehouses, data marts, analytical environments and big data platforms. Eckerson details WhereScape’s architecture—which enables a data-driven approach to automation. Eckerson also discusses how agility and automation together encourage iterative development and closer collaboration between business and IT.
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WhereScape
Published By: DATAVERSITY     Published Date: Jun 17, 2013
This report analyzes many challenges faced when beginning a new Data Governance program, and outlines many crucial elements in successfully executing such a program. “Data Governance” is a term fraught with nuance, misunderstanding, myriad opinions, and fear. It is often enough to keep Data Stewards and senior executives awake late into the night. The modern enterprise needs reliable and sustainable control over its technological systems, business processes, and data assets. Such control is tantamount to competitive success in an ever-changing marketplace driven by the exponential growth of data, mobile computing, social networking, the need for real-time analytics and reporting mechanisms, and increasing regulatory compliance requirements. Data Governance can enhance and buttress (or resuscitate,if needed) the strategic and tactical business drivers every enterprise needs for market success.
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research paper, data, data management, data governance, data steward
    
DATAVERSITY
Published By: Cisco     Published Date: Jan 02, 2019
The network is the foundation of robust security, and the critical network security element is the firewall. For that reason, Cisco has been committed to delivering a next-generation firewall that can stop threats at the edge and focus on security efficacy. Those efforts are paying off in substantial momentum, and market observers are taking note. Cisco has been named a leader in the 2018 Gartner Magic Quadrant for Enterprise Network Firewalls. Beginning with our world-class threat-intelligence organization, Talos - the Cisco NGFW stands out from the competition. It goes beyond prevention and gives visibility into potentially malicious file activity across users, hosts, networks, and infrastructure. It saves you time and enables automation using our integrated architecture. No other firewall vendor have the strength and breadth of networking and security capabilities that Cisco offers. Learn More about it by downloading Gartner’s 2018 Magic Quadrant for Enterprise Network Firewalls.
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security, enterprise network, firewall, cisco, gartner, magic quadrant
    
Cisco
Published By: Cisco     Published Date: Jan 03, 2019
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's chances for present and future success worldwide. This study assesses the capability and business strategy of 12 global enterprise videoconferencing vendors. This evaluation is based on a comprehensive framework and a set of parameters expected to be most conducive to success in providing enterprise videoconferencing solutions, for both the short term and the long term.
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Cisco
Published By: Here Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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Here Technologies
Published By: Dell     Published Date: Nov 02, 2018
For many organizations, digital transformation (DX) is the most strategically important initiative for the organization and may determine its ability to compete in the coming decade. IDC estimates that 60% of organizations will have created and begun implementation of a digital transformation strategy by 2020. These DX initiatives are designed to take the organization forward as a proactive, data-driven company that uses and monetizes data to gain competitive advantage in the marketplace.
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Dell
Published By: Here Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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location data, transport & logistics, location services
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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location data, transport & logistics, location services
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Sage     Published Date: Jan 04, 2019
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
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Sage
Published By: Zendesk     Published Date: Jan 03, 2019
Today's marketplace is hypercompetitive. Brands compete for attention, hoping they can turn that attention into a loyal customer. But too many companies are not able to build a long-term relationship that results in a loyal customer because the customer had a poor experience. To remain competitive, brands need to create compelling integrated customer experiences that continue to evolve and reduce the friction between company and customer over the lifetime of the relationship. This IDC Vendor Spotlight discusses the current challenge that organizations face in providing a differentiating customer support experience and the potential that technology offers as a lever to improve the customer support experience.
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Zendesk
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Emarsys     Published Date: Dec 20, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.
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Emarsys
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