melissa data

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Published By: Melissa Data     Published Date: Oct 27, 2014
Noted SQL Server MVP and founder/editor of SSWUG.org, Stephen Wynkoop shares his take on the challenge to achieve quality data and the importance of the “Golden Record” to an effective data quality regiment. Wynkoop explores the different approaches to achieving the Golden Record - which involves collapsing duplicate records into a single version of the truth – the one single customer view (SCV), and Melissa Data’s unique approach that takes into consideration the actual quality of the contact data as the basis of survivorship.
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data, data management, melissa data, data quality
    
Melissa Data
Published By: Melissa Data     Published Date: Mar 23, 2017
In this eBook published by Melissa, author David Loshin explores the challenges of determining when data values are or are not valid and correct, how these values can be corrected, and how data cleansing services can be integrated throughout the enterprise. This Data Quality Primer eBook gives an overview of the five key aspects of data quality management (data cleansing, address data quality, address standardization, data enhancement, and record linkage/matching), as well as provides practical aspects to introduce proactive data quality management into your organization.
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Melissa Data
Published By: Melissa Data     Published Date: Jan 18, 2018
Maintaining high quality data is essential for operational efficiency, meaningful analytics and good long-term customer relationships. But, when dealing with multiple sources of data, data quality becomes complex, so you need to know when you should build a custom data quality tools over canned solutions. To answer this question, it is important to understand the difference between rules-based data quality, where internal subject matter expertise is necessary – and active data quality, where different domain expertise and resources are required.
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Melissa Data
Published By: Melissa Data     Published Date: Nov 18, 2008
Learn what a Web Service is and how it works, the advantages of using a Data Quality Web Service, the technology assessment for implementation, and several case studies (Saab and other real world case studies) to demonstrate real life successes.
Tags : 
melissa data, data quality, contact data verification, address verification, validate address, address verification software, address verify, address validation software, data quality tools, data quality management, data quality objects, data quality api, address quality, data cleanse, data hygiene, data quality, data quality analysis, data quality api, data quality assurance, data quality control
    
Melissa Data
Published By: Melissa Data     Published Date: Nov 18, 2008
Tom Brennan and John Nydam explain the Melissa Data and Stalworth partnership, discuss the business problems caused by bad data, and describe how DQ*Plus provides a complete data quality solution for enterprise applications and commercial databases.
Tags : 
melissa data, data quality, contact data verification, address verification, validate address, address verification software, address verify, address validation software, data quality tools, data quality management, data quality objects, data quality api, address quality, data cleanse, data hygiene, data quality, data quality analysis, data quality api, data quality assurance, data quality control
    
Melissa Data
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