multi channel approach

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Published By: CA Technologies     Published Date: Aug 21, 2017
In today’s application economy, market success is increasingly being defined by an organization’s ability to deliver multi-channel applications that provide an exceptional and differentiated customer experience. To deliver the service levels required, IT teams need to move to establish proactive IT monitoring approaches. This white paper offers an overview of the key requirements that must be met for IT teams to establish effective proactive monitoring capabilities.
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CA Technologies
Published By: Ping Identity     Published Date: Feb 12, 2016
There’s been a fundamental shift in best practices over the last decade to accommodate new multiple-screen behaviors seen by 70% of Internet-connected consumers. The disconnected nature of a siloed channel-by-channel approach won’t provide the consistent end-to-end experience that today’s connected consumer demands.
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Ping Identity
Published By: FICO     Published Date: Jun 15, 2017
Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform. This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.
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FICO
Published By: MuleSoft     Published Date: Oct 13, 2015
It’s in a retail business’ best interest to develop an omnichannel strategy; customers who engage in multiple channels spend up to 30% more than single channel customers and tend to be powerful advocates for the business. Building these strategies is a process that businesses embark upon, and that process can be made easier through MuleSoft's approach to enterprise integration, API-led connectivity. In this whitepaper, we’ll discuss the omnichannel journey and how integrating and exposing valuable data can put retailers in a competitive position to win over the tech savvy customer.
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retail business, omnichannel retailing, multiple channels, connectivity, integration, single channel customers, enterprise applications
    
MuleSoft
Published By: IBM ILOG.     Published Date: Jul 14, 2009
This paper presents service-oriented architecture (SOA) through the eyes of people with different roles within an organization. It will show their needs, challenges and tasks as they relate to SOA.
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soa, ibm, brms, multichannel, approach, business, application, maintence, solution, transparency, service, system, data, enterprise applications
    
IBM ILOG.
Published By: Constant Contact     Published Date: Mar 10, 2016
The average consumer goes through 6 channels before they make a purchase decision. You and your small business clients know that a multi-channel approach is a must to reach them, but how do you make your campaign work smarter and harder? Find out!
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marketing, digital agency, campaigns, multi-channel approach, constant contact
    
Constant Contact
Published By: IBM     Published Date: Aug 06, 2014
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
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ibm, retail, transactions, relationships, shopper, store, retail channels
    
IBM
Published By: Infor     Published Date: Apr 01, 2010
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
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infor, cross-channel campaign management, multichannel marketing, knowledge management, performance management, metrics
    
Infor
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