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Published By: Kenshoo     Published Date: Aug 07, 2012
TicketsNow knew that building an engaged fan base on Facebook would drive revenue for its business. Per a SocialCode survey from November 2011, Facebook fans are 291 percent more likely to engage and convert with a brand than non-fans. The challenge for TicketsNow was how to generate new fans in a targeted, efficient, and cost-effective manner.
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kenshoo social, ticketsnow, case study, paid search, social media, customer engagement
    
Kenshoo
Published By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
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kenshoo, global search trends, search engines, search, enterprise search
    
Kenshoo
Published By: PEX Card     Published Date: Nov 02, 2010
Get Funds To Employees For Purchases Instantly -Anytime, Anywhere
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pex, small business, finance, pre-paid cards, contractors
    
PEX Card
Published By: Zuberance     Published Date: Oct 11, 2010
Marketers are spending money in all the wrong places. A recent Harvard Business Review article highlights the need for marketers to shift their focus from paid media spend to driving Advocacy in order to align with the changing nature of consumer engagement and purchase decisions.
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zuberance, roi, paid media, rich media, advocacy, wom, impressions, sales value
    
Zuberance
Published By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
    
Aimia
Published By: Fathom SEO.     Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
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fathom seo, mom, search engine optimization, multilateral online marketing, calls to action, phone call tracking, online pr, social media, reputation building, branding, sales tools, sales, paid search, link building, online video, email marketing, conversion data
    
Fathom SEO.
Published By: Marin Software     Published Date: Jun 24, 2008
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.  However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
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lead volume, paid search, ppc, marin, marin software, keywords, pay per click, cost per click, cost per lead
    
Marin Software
Published By: Point It     Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
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point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click, cost per acquisition, program architecture, custom microsites, google broad matching
    
Point It
Published By: VMS     Published Date: Jul 16, 2009
This paper analyzes case studies aimed to determine how changes in public discussion (unpaid media) correlate to changes in business outcomes. It focuses on analyzing tonality and message, and how they modify the effect of pure media coverage volume in correlations against outcomes.
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vms, media coverage, public relations, business outcomes, product sales, prescription volumes, medical procedure codes, customer preference, cpt, vms, tonality, survey, statistics, correlations, preference, advertising
    
VMS
Published By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
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vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance, communications, vantage
    
VMS
Published By: Esker     Published Date: Jun 29, 2017
Accounts receivable (AR) is no second-rate department. Not only is it usually the largest company asset, it deals directly with customers and cash flow — things businesses can’t do without. You'd think internal AR processes would be on the cutting edge of innovation, right? Yeahhh … not so much. While departments like sales, marketing and payroll have embraced the use of software solutions, AR has been slow to catch up, with many still relying on sticky notes, calendar reminders and spreadsheets to manage post-sale collections activities. Read this eBook to discover how automation can: • Be a complementary tool that eliminates tedious tasks • Be multi-dimensional, in that its usage can be extended into other areas of AR • Drive repeat sales and allow you to get paid faster Download the eBook now to discover more about Accounts Receivable Automation!
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accounts receivable management, invoice management, collections management, ar best practices, invoice portal, invoice delivery
    
Esker
Published By: Esker     Published Date: Jun 29, 2017
Getting paid is a top priority for every business. However‚ with the wide variety of invoice formats used along with disputes about pricing or items delivered‚ the process of billing and collections can be a complicated affair. Learn how you can leverage Accounts Receivable (AR) Automation tools to achieve more on-time payments by reading the Institute of Finance & Management’s (IOFM) white paper‚ 8 Steps to a Customer-Centric Approach in Collections. A happy customer today is a customer that will pay! Download the IOFM white paper and discover how to move your business to the top of your customers’ payment lists.
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accounts receivable management, invoice management, collections management, ar best practices, invoice portal, invoice delivery
    
Esker
Published By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
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quantcast, viewability, advertising, display advertising, advertising solutions, vendors, publishers, cpm, impressions, online advertising, branding, attribution
    
Quantcast
Published By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for today’s mobile world, and increase conversions? In this new eBook you’ll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
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invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions, mobile marketing, mobile optimization
    
Invoca
Published By: WidePoint     Published Date: Jan 22, 2014
Learn the 9 questions to ask in order to see how a telecom audit can dramatically reduce costs and recover money that was already paid to carriers.
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widepoint, telecommunications, savings, telecom, telecom overhaul, mobility costs, mobile audit, mobility, mobile, it management
    
WidePoint
Published By: Vocus     Published Date: Apr 09, 2014
Explore Facebook’s newer features and some actionable best practices in this guide, and you’ll connect with more customers, as well as improve your Facebook marketing.
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vocus, marketing, social marketing, social media, facebook, facebook exchange, fbx, retargeting, paid promotion, customer engagement, marketing technology, internet marketing
    
Vocus
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Moving a business’ email from a free service to a paid, hosted solution is a big commitment. In fact, it can seem almost counterintuitive: Why pay for something you can get for free? But on closer examination, the reasons become clear.
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Microsoft Office 365
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media
    
Spredfast, Inc.
Published By: Localytics     Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
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app metrics, app measurement, app users, app screenflow, track users, user segmentation, segment user, user retention, retain user, user acquisition, acquire user, lifetime value, user value, engage user, user engagement, session length, session interval, time in app, measure app user, app user metrics
    
Localytics
Published By: Wheelhouse     Published Date: Aug 09, 2013
It’s long been the conventional wisdom that you could save your company money – and make yourself look good – by suggesting a switch from a traditional business phone system to a VoIP system. The reality, though, is less clear-cut. If you have to buy a new system because you’re expanding or moving, VoIP will be both cheaper and more capable than a traditional solution. But if you have a traditional system that is partly or fully paid for, there’s no guarantee that the financial payoff from investing in a new VoIP solution, as opposed to keeping your existing system, will be as impressive as the conventional wisdom suggests.
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business, voip, buyer's guide, electronics, business technology
    
Wheelhouse
Published By: Sponsored by Marin Software     Published Date: Aug 11, 2015
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
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paid media management, ad platforms, search marketing, audience targeting, search tools, marketing campaign, marketing budget
    
Sponsored by Marin Software
Published By: Microsoft Office 365     Published Date: Jan 21, 2016
How do you know when it's time to move to a new email service – especially from a free service to paid, hosted solution? Migrating your email service may seem like a daunting task that could cost considerable time and money and disrupt productivity. But thanks to Microsoft Exchange Online, you can provide business-class email that helps keep your organization professional and productive. We'll walk you through three big indicators it's time to consider email from Office 365: • You're ready to get more out of your email • You're ready to save time and resources • You're ready to simplify email management
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it management
    
Microsoft Office 365
Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
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