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Published By: AnalytixDS     Published Date: May 04, 2018
The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. The General Data Protection Regulation (GDPR) will go into effect from May 25 2018, making organizations accountable for personal data protection including how and where data is stored and how it is processed within the organization. Get ready for the most comprehensive governance and automation platform in the industry.
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AnalytixDS
Published By: Infogix     Published Date: Apr 21, 2017
Data Governance and GDPR go Together Like Peanut Butter and Jelly May 2018 might sound far away, but any organization that does business in the EU must be prepared on day one to comply with the new General Data Protection Regulation (GDPR). This regulation carries stiff penalties for non-compliance – first time violators should expect to pay up to the greater of 4% of global annual revenue or 20 million EUR in fines – so it behooves organizations to cross their i's and dot their t's in regards to their GDPR plan. One integral component that is vital is instituting data governance to understand the organization’s data from a business perspective. Learn more about "What is considered Personally Identifiable Information?”, “What are the GDPR compliance obligations?”, and “Why data governance is vital?” in an easy to read white paper titled: General Data Protection Regulation (GDPR) and the Vital Role of Data Governance.
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Infogix
Published By: Attivio     Published Date: Mar 14, 2018
Did you ever consider all of the examples of machine learning in your personal life? Google’s page ranking system, photo tagging on Facebook, and customized product recommendations from Amazon are all driven by machine learning under the hood. How do these same techniques improve productivity for your business? Search is the new data and content curation. Improved relevance translates to faster search results and better business outcomes across the line. Download the Five-Minute Guide to Machine Learning to find out how self-learning technologies drive increasingly relevant answers and better context for cognitive search.
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Attivio
Published By: Io-Tahoe     Published Date: May 14, 2018
The “silver lining” in GDPR compliance efforts is a creation of transparency and trust with customers, many of whom have layers of concern and trepidation over how all companies they do business with are handling their data. GDPR compliance efforts offer a chance to clear this air, between organizations and their customers, in a way that’s beneficial to both sides. In Io-Tahoe’s eBook, we explore the obligatory components of GDPR compliance, and the mindset most appropriate to achieving it. We also investigate opportunistic facets of establishing comprehensive protection policy around personal or sensitive data. We look at the prospect of GDPR compliance through the exploration of several “mandates”. Download the e-book to find out more on the eight mandates and the dividends beyond.
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Io-Tahoe
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Sage People     Published Date: Jan 04, 2019
The General Data Protection Regulation (GDPR) is the new legal framework that will come into effect on the 25th of May 2018 in the European Union. EU regulations have direct effect in all EU member states, meaning the GDPR replaces the current Data Protection Directive and applies to all EU member states. The GDPR’s focus is the protection of personal data. In fact, GDPR is one of the biggest shakeups ever seen affecting how data relating to an individual should be handled—and it affects not just companies but any individual, corporation, public authority, agency or other body that processes the personal data of individuals based in the EU. As gatekeepers and processors of personal data, HR and People teams have a crucial role to play in preparing for this step change. The rules on how data is kept and used will become much more stringent, and it’s vital that HR and People teams become more transparent, communicating to employees exactly how their data is processed. In a world wh
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Sage People
Published By: Zendesk     Published Date: Jan 04, 2019
“O cliente tem sempre a razão” é uma máxima que a Zendesk leva muito a sério. O que o cliente quer? O que ele precisa? Esse é o foco de todas as atividades da Zendesk. De pequenas empresas que desejam crescer rapidamente e estabelecer suas marcas a grandes empresas que querem manter a fidelidade dos seus clientes, a Zendesk capacita corporações para que elas atendam, sem interrupções e em tempo real, a grandes bases de clientes nos canais que elas desejam, e utilizem dados e análises nas suas interações com os consumidores. Nesse ebook, você verá como organizações como a NatureBox, a Uber e a Instacart usam o Zendesk de maneiras inovadoras para criar experiências do cliente otimizadas e simples. Você aprenderá sobre: ? O fornecimento de suporte omnichannel personalizado em larga escala ? A personalização e manutenção de operações de suporte com facilidade ? O gerenciamento de fluxos de trabalho de suporte avançados para maximizar a produtividade ? A descoberta de informações sobre os c
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Zendesk
Published By: Genesys     Published Date: Feb 08, 2019
Los contact centers modernos pueden dar soporte a varios canales digitales —correo electrónico, chat, conavegación, redes sociales, video— a través de múltiples puntos de contacto digital (web o dispositivos móviles). Lo que no pueden hacer es vincular las interacciones en un journey paso a paso para brindar una experiencia personal y contextual a cada cliente. Descargue el eBook Descubra cómo: Diseñar una estrategia de engagement digital exitosa Ofrecer a los agentes una visión 360 de las interacciones del cliente en todos los canales de voz y digitales Entregar experiencias omnicanal personalizadas, contextualizadas y de poco esfuerzo
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
Forrester Research has found that companies that prioritise their customer experience transformation perform better. Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced: 68% increase in revenue 67% improvement in market differentiation 72% acceleration of digital business Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey. Read this ebook for three strategies that get you started.
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: Personalise self-service Connect customer conversations Create smart agent experiences Start small and deploy fast with MicroApps
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Genesys
Published By: Epicor     Published Date: Jan 09, 2019
As a small-to-midsize fabricated metals manufacturer serving large customers within complex global supply chains, how do you maintain preferred vendor status? The whole world is your competition so you need to step up to meet increasingly demanding customer expectations. Your customers will expect mass personalization with shorter lead times whether the order is large or small—without sacrificing compliance with their industry’s quality requirements. To meet these demands—despite a skills shortage and volatile material costs and availability—you’ve got to put digital transformation at the top of your agenda.
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Epicor
Published By: NEC     Published Date: Jan 28, 2010
Case Study: NEC provided intuitive and user friendly technology to enrich the whole guest experience with improved service times, personalized assistance and quality communications.
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nec, peninsula shanghai, hotel, network solutions, real-time communication, productivity, ip telephony server, wireless technology, unified communications
    
NEC
Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Marketo
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: Cotendo     Published Date: Sep 01, 2010
The company needed a different CDN and website acceleration solution to provide its users with the level of responsiveness to changing stock market conditions that they depend on - and that Seeking Alpha demanded of itself.
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cotendo, case study, real-time financial market information, cdn, content delivery, information management
    
Cotendo
Published By: IFS     Published Date: Jan 18, 2019
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can: -Upgrade your support centers to deliver omni-channel customer care. -Introduce self-service and AI without sacrificing the human touch. -Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service. This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
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IFS
Published By: Cisco     Published Date: Jan 04, 2016
Software-defined Networking (SDN) im WAN bietet die Möglichkeit, durch höhere Betriebseffizienz, schnellere Erstellung von Services sowie differenzierte und personalisierte Netzwerk-Services die Kosten zu senken
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cisco, virtualization, sdn, wan, cloud, networking, it management, wireless
    
Cisco
Published By: Cisco     Published Date: Jan 04, 2016
Las redes definidas por software (SDN) en la WAN permiten reducir los costes gracias al aumento de la eficacia operativa, una mayor velocidad a la hora de crear servicios, y servicios de redes diferenciados y personalizados.
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cisco, virtualization, sdn, wan, cloud, networking, it management, wireless
    
Cisco
Published By: Cisco     Published Date: Dec 11, 2018
The goal of this review is to educate customers on the capabilities that Cisco’s SD-WAN solution provides when working with Amazon Web Services (AWS). ESG describes Cisco’s solution and highlights the business value it can deliver to customers via its integration with AWS. ESG completed this summary as part of an AWS-commissioned report to review nine SD-WAN vendors. Readers should use this review as a starting point when investigating how they can leverage the combination of AWS and Cisco for business advantage. I would like to receive email communications about products & offerings from Cisco & its Affiliates. I understand I can unsubscribe at any time. For more information on how Cisco collects and uses personal information, please see the Cisco Online Privacy Statement.
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Cisco
Published By: Cisco     Published Date: Dec 11, 2018
You need to be ready to host any application anywhere. Our solution adapts to support all of your applications with the simplicity of hyperconvergence. If your IT organization is like most, you are stretched thin to support your developers as they create multicloud-native applications that they deploy across public and private clouds. And you still need to support line-of-business managers with traditional applications as they use both monolithic and cloud deployment models. I would like to receive email communications about products & offerings from Cisco & its Affiliates. I understand I can unsubscribe at any time. For more information on how Cisco collects and uses personal information, please see the Cisco Online Privacy Statement.
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Cisco
Published By: Cisco     Published Date: Dec 11, 2018
Hyperconverged infrastructure solutions are making substantial inroads into a broader set of use cases and deployment options, but limitations exist. I&O leaders should view HCI solutions as tools in the toolbox, rather than panaceas for all IT infrastructure problems. I would like to receive email communications about products & offerings from Cisco & its Affiliates. I understand I can unsubscribe at any time. For more information on how Cisco collects and uses personal information, please see the Cisco Online Privacy Statement.
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Cisco
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
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