plastic swipe cards

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Published By: Oracle     Published Date: Mar 16, 2018
What you will learn from this report: • The opportunity of loyalty: two thirds of consumers are already members of at least one restaurant loyalty program • What consumers look for in a restaurant loyalty program • What puts consumers off joining loyalty programs in the first place
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mobile phone app, plastic swipe cards, restaurant loyalty program, oracle
    
Oracle
Published By: Oracle_Hospitality F&B     Published Date: Feb 13, 2017
To be successful, a loyalty program must deliver value to the guest and it must deliver value to a restaurant operator’s business. To help food and beverage operators understand what guests are seeking in a loyalty program, Oracle Hospitality conducted a global consumer survey. On the following pages, you will find the answers to these questions and more: • What rewards do guests most value in a restaurant loyalty program? • Do they prefer paper stamp cards? Mobile apps? Plastic swipe cards? • What prevents them from joining a loyalty program? • Why do they leave a loyalty program or stop using it? • What’s their favorite restaurant loyalty program?
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Oracle_Hospitality F&B
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