Sponsorships can be more than a logo placement. In fact, they should be.
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month.
On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented.
So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all,
your audience is probably already talking about your event on Facebook, Twitter and Instagram.
Download here to learn more!
We live in a digital world, surrounded by the most
powerful innovations in human communication since
the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day.
Understanding the power of social integration is
half the battle; finding the right tools and strategies
to help you do this easily and effectively is equally
important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
Published By: Mass Relevance
Published Date: May 08, 2014
Learn about the 3 steps that must be followed in order to integrate social media into your sponsorship offerings and see how this will help your organization’s branding and improve your return on investment.
Published By: Mass Relevance
Published Date: Jun 12, 2014
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention.
View social sponsorship best practices for live events, on-air promotion, and website integration plus case studies from networks, agencies, and sponsors. Don't miss how the 25th annual College Slam sponsor Denny's drove 60,000 tweets during ESPN's live broadcast.
Sponsorships can be more than a logo placement. In fact, they should be.
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month.
On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented.
So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all,
your audience is probably already talking about your event on Facebook, Twitter and Instagram.
Download here to learn more!
We live in a digital world, surrounded by the most
powerful innovations in human communication since
the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day.
Understanding the power of social integration is
half the battle; finding the right tools and strategies
to help you do this easily and effectively is equally
important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
Get your company's research in the hands of targeted business professionals.
We use technologies such as cookies to understand how you use our site and to provide a better user experience.
This includes personalizing content, using analytics and improving site operations.
We may share your information about your use of our site with third parties in accordance with our Privacy Policy.
You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them.
By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.