strategic selling

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Published By: Groove     Published Date: May 16, 2018
In the world of B2B sales, itís difficult to stand out from your competitors. Take a more strategic, targeted approach with account-based selling. Itís about being hyperfocused on the organizations that your company can help the most. Itís like fishing with a spear rather than a net.
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Groove
Published By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, itís what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
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organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
    
Marketo
Published By: GoToMeeting     Published Date: Jul 08, 2011
"At the end of five minutes, you want your prospect to say, 'Oh. That's interesting. I'd like to learn more."
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citrix, 5 minute sales meeting, prospect, strategic pre-meeting prep, five-minute meeting, snap selling, prospect challenges
    
GoToMeeting
Published By: Encore Consulting     Published Date: Dec 09, 2010
A Simple, Practical Article on How to Sell Value Over Price
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selling skills, sales training, sales trainers, selling techniques, selling tips, sales workshops, sales seminars, brain tracy, sales, selling, how to sell, consultative selling, strategic selling
    
Encore Consulting
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