tactics

Planning a data quality initiative? This paper presents some of the most effective tactics used to justify a data quality initiative, present a strong business case, and get approvals from senior executives, such as: • How to demonstrate to business leadership the costs of poor data quality • The benefits of working with stakeholders to create the business case • How to calculate and present the ROI of proposed projects

Powerful IT doesn’t have to be complicated. Hyperconvergence puts your entire virtualized infrastructure and advanced data services into one integrated powerhouse. Deploy HCI on an intelligent fabric that can scale with your business and you can hyperconverge the entire IT stack. This guide will help you: Understand the basic tenets of hyperconvergence and the software-defined data center; Solve for common virtualization roadblocks; Identify 3 things modern organizations want from IT; Apply 7 hyperconverged tactics to your existing infrastructure now.

Reggie Brady shares some of her favorite e-mails and explain why they're tops in her book. As you read them, think about how you might incorporate these tactics in your own e-mail programs.

Compensation managers know that, although budgets are tight, top performers still insist on being rewarded. This complimentary SuccessFactors white paper shows how you can create a strong compensation program. Download it today.

Learn 10 practical tips on how to make your email messages stand out among the clutter and maximize your results with this FREE white paper!

H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance. H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”

Health care costs are already out of control. You’ve tried everything you can think of to reduce costs, but nothing seems to work. Learn where the real problem lies and what you can do about it by rethinking your approach. • Learn why the usual tactics do little to contain costs • See how carrier choice and location impact cost • Get educated on new approaches that contain costs

The Enterprise Strategy Group (ESG) characterizes traditional security tactics as a "messy independent array of independent technologies." A decade ago, this could suffice, but it's no match for today's requirements. Read how an integrated, threat-focused approach can help.

The stats, risks, and tactics you need to shape your mobile strategy are in this definitive guide! We’ve compiled all the stats you need from first- and third-party surveys. We’ve identified the key risks. And, we’ve outlined the tactics you can put in place. With this definitive guide, you will have everything you need to shape a mobile strategy that succeeds. Get this guide now.

Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.

Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we reached out to 1,165 digital marketers in enterprise companies in the United States, Canada, the United Kingdom, France, and Germany, with an average company size of more than 7,000 employees. We’ve also gathered information and insights from leaders in several industries regarding their specific challenges, priorities, and tactics. In this report, we use this data to help companies at all levels of maturity successfully transform into an experience business. We hope you find it valuable.

Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.

Adversaries and defenders are both developing technologies and tactics that are growing in sophistication. For their part, bad actors are building strong back-end infrastructures with which to launch and support their campaigns. Online criminals are refining their techniques for extracting money from victims and for evading detection even as they continue to steal data and intellectual property.

This case study explores how Land Rover BAR has sharpened its competitive edge with a VxRail Appliance to accelerate collaboration on boat development and honing sailing tactics.

Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.

As cyber security challenges continue to grow, new threats are expanding exponentially and with greater sophistication—rendering conventional cyber security defense tactics insufficient. Today’s cyber threats require predictive, multifaceted strategies for analyzing and gaining powerful insights into solutions for mitigating, and putting an end to, the havoc they wreak.

It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics

This technical case study addressing key and certificate security issues is designed for security conscious enterprises to understand real-life attack scenarios that threaten their businesses in today’s world. This white paper demonstrates a recent attack that used cryptographic keys and digital certificates as well as guidance on how to protect certificates and keys and quickly discover and remediate breaches. This paper should be read by more technical IT security sta? who are interested in detailed attack methods and remediation tactics. The executive summary is intended for IT Security leaders (CISOs and their direct reports) and addresses the proof-of-concept attack impacts on the business.

This guide aims to help transform your email marketing strategy into a money-making machine

This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.

This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.

This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.

This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.

To have the greatest impact within your company, you need to contribute to strategy rather than focusing on tactical issues. But, to accomplish this means that you have to tap into your company's financial performance and unearth insights that will help senior leaders make better decisions. This “From Tactics to Strategy” webinar focuses on helping you play a more critical role in your organization’s success. The fast-paced session reveals how you can capture and leverage the data gathered from across your financial systems to help senior management make better and faster strategic decisions.

Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.