voice channel

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Published By: Genesys     Published Date: Jun 07, 2013
Transforming Customer Experience in the New Digital World. Create a holistic digital customer service solution that impacts customer experience along with top and bottom line numbers.
Tags : 
custom service solutions, customers, experience, digital, voice channel, networking, business technology, telecom
    
Genesys
Published By: IBM     Published Date: Apr 06, 2015
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
Tags : 
market research, new technique, market analysis, customer preferences
    
IBM
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