abm

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Published By: Adobe     Published Date: Nov 10, 2017
Chart your course to higher revenue with ABM. Fierce competition, complex B2B sales cycles, and limited budgets force you to make the most of every marketing dollar. Learn how to get started with account-based marketing (ABM), so you can drive pipeline, conversions, and revenue.
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Adobe
Published By: AdRoll     Published Date: Sep 19, 2016
In this guide, we cover: - How to define your target accounts - Onboarding your CRM data with AdRoll - Using ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns - And more!
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adroll, marketing, account based marketing, abm, target accounts, onboarding, leads
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
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account based marketing, b2b marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We値l provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: 滴ow? How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We値l then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 01, 2018
Why Read This Report The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester痴 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
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nosql, market, industries, strategy, presence, vendor
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester痴 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
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nosql, market, industries, strategy, presence, vendor
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
Cyber-crime is forecast to cost the global economy $6 trillion by 2021, up from $3 trillion in 2016. Described by some as the 堵reatest threat to every company in the world, public concern for the safety of data is growing not just in how criminals might use stolen data to commit fraud, but also in how personal data is used by the organizations we engage with.
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data, cyber crime, company, personal, management, gdpr
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
As enterprises work to replicate the development agility of internet companies and innovate in highly competitive markets, application development has grown increasingly complex. The large, monolithic codebases that traditionally power enterprise applications make it difficult to quickly launch new services. Siloed and potentially distributed development and operations teams present organizational alignment problems. On top of this, users are more demanding than ever enterprises need to scale effectively and monitor deployments to ensure customers are provided with high performance and a consistent experience. Of course, all this needs to be done while providing always-on service availability.
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microservices, mongodb, optimization, applications, astute
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
MongoDB is an open-source, document database designed with both scalability and developer agility in mind. MongoDB bridges the gap between key-value stores, which are fast and scalable, and relational databases, which have rich functionality. Instead of storing data in rows and columns as one would with a relational database, MongoDB stores JSON documents with dynamic schemas. Customers should consider three primary factors when evaluating databases: technological fit, cost, and topline implications. MongoDB's flexible and scalable data model, robust feature set, and high-performance, high-availability architecture make it suitable for a wide range of database use cases. Given that in many cases relational databases may also be a technological fit, it is helpful to consider the relative costs of each solution when evaluating which database to adopt.
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total, cost, ownership, comparison, mongodb, oracle
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
The relational database has been the foundation of enterprise data management for over thirty years. But the way we build and run applications today, coupled with unrelenting growth in new data sources and growing user loads are pushing relational databases beyond their limits. This can inhibit business agility, limit scalability and strain budgets, compelling more and more organizations to migrate to alternatives like MongoDB or NoSQL databases.
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rdbms, mongodb, migration, data, enterprise, management
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
D段ci 2021, le cot de la cybercriminalit pour l帝conomie mondiale devrait atteindre les 6 000 milliards de dollars, soit deux fois plus que les 3 000 milliards de dollars de 2016. En parall鑞e ce que certains qualifient de ォ pire menace pour les entreprises du monde entier サ, les gens s'inqui鑼ent de plus en plus de la s馗urit de leurs donn馥s non seulement des capacit駸 des cybercriminels utiliser des donn馥s vol馥s pour usurper leur identit, mais aussi de l置tilisation de leurs donn馥s personnelles par les entreprises avec lesquelles ils interagissent.
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rgpd, impact, sur, votre, gestion, donnees
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
タ l檀eure o les entreprises traditionnelles s弾mploient copier les pionniers d棚nternet sur le terrain de l誕gilit et de l段nnovation, le d騅eloppement d誕pplications devient de plus en plus complexe. Tout d誕bord, les codes source monolithiques sur lesquels reposent traditionnellement les applications d弾ntreprise ralentissent le lancement de nouveaux services. Quant au cloisonnement et la dispersion des 駲uipes op駻ationnelles et de d騅eloppement, ils provoquent un manque de coordination des actions de chacun en interne. Et pour couronner le tout, les utilisateurs sont plus exigeants que jamais sur les questions d弾xp駻ience et de performance. Les entreprises doivent donc assurer une scalabilit efficace et un suivi attentif de leurs environnements. Le tout, bien entendu, sur fond de disponibilit 100 % des services.
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AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
Sch舩zungen zufolge wird die Cyber-Kriminalit舩 die Weltwirtschaft bis 2021 6 Billionen USD kosten. Das entspricht einer Steigerung von 3 Billionen USD gegenber 2016. Manche Analysten bezeichnen dies bereits als die gr゚te Bedrohung fr alle Unternehmen weltweit. Auch das ffentliche Bewusstsein fr die Datensicherheit nimmt zu. Dabei geht es nicht allein darum, wie Kriminelle gestohlene Daten in betrgerischer Weise missbrauchen knnten, sondern auch darum, wie Unternehmen und Institutionen die personenbezogenen Daten nutzen, die wir ihnen zur Verfgung stellen.
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AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
Viele Unternehmen mchten sich in stark umk舂pften M舐kten einen Ruf als Innovatoren erarbeiten und streben daher die Flexibilit舩 an, die erfolgreiche Internet-Unternehmen auszeichnet. Die Komplexit舩 der Anwendungsentwicklung nimmt dadurch jedoch schnell stark zu. Der umfangreiche und oft monolithische Quellcode herkmmlicher Unternehmensanwendungen ist keine geeignete Basis fr die schnelle Einfhrung neuer Services. Voneinander isolierte und mglicherweise auch geografisch verteilte Entwickler- und Administratoren-Teams bringen zus舩zliche Herausforderungen auf organisatorischer Ebene mit sich. Gleichzeitig steigen die Ansprche der Anwender. Unternehmen mssen ihre Anwendungen effektiv skalieren und berwachen knnen, um eine gleichbleibend hohe Leistung und Benutzerfreundlichkeit zu gew臧rleisten. Dabei gilt es inzwischen als selbstverst舅dlich, dass Services rund um die Uhr uneingeschr舅kt verfgbar sind.
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AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
Seit ber 30 Jahren basiert die Datenverwaltung in Unternehmen auf relationalen Datenbanken. Doch die modernen Verfahren fr die Entwicklung und den Betrieb von Anwendungen in Kombination mit der rasant steigenden Zahl neuer Datenquellen und den immer umfangreicheren Workloads der Anwender bersteigen zunehmend die Mglichkeiten relationaler Datenbanken. Die dadurch entstehenden Einschr舅kungen im Hinblick auf die Flexibilit舩 und Skalierbarkeit sowie die steigenden finanziellen Belastungen bewegen mehr und mehr Unternehmen dazu, zu alternativen Datenbanken wie MongoDB oder NoSQL zu migrieren.
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leitfaden, fur, die, migration, von, einem, rdbms, mongodb
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
Si prevede che la criminalit informatica possa costare all弾conomia globale fino a 6 trilioni di dollari nel 2021, rispetto ai 3 trilioni di dollari del 2016. Considerata da alcuni "la pi grande minaccia per ogni azienda mondiale", ha alimentato il dibattito pubblico sulla sicurezza dei dati. Non solo a proposito del possibile sfruttamento criminale dei dati personali rubati ma anche del loro trattamento da parte delle aziende con cui abbiamo relazioni.
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gdpr, l'impatto, della, normativa, sulla, gestione, dei, dati
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
In un contesto dove le imprese cercano di replicare le modalit agili di sviluppo delle Internet company e di innovare in mercati altamente concorrenziali, lo sviluppo di applicazioni diventato sempre pi complesso. La grande mole di codice sorgente monolitico tradizionalmente alla base delle applicazioni aziendali rendono difficile avviare rapidamente nuovi servizi. Lo sviluppo distribuito e settorializzato e la distribuzione geografica dei team di sviluppo e di operations portano a problemi di allineamento aziendale. A tutto ci si sommano le aspettative crescenti degli utenti, che rendono necessari un dimensionamento efficace e un monitoraggio costante delle distribuzioni per assicurare ai clienti prestazioni elevate e un弾sperienza uniforme. E naturalmente, il tutto deve essere realizzato assicurando una disponibilit continua dei servizi.
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microservizi, l'evoluzione, dello, sviluppo, applicazioni
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
Se prev que los ciberataques tendr疣 un coste de 6 billones de dlares para la economa mundial en 2021, en comparacin con los 3 billones de dlares de 2016. Algunos los describen como ォla mayor amenaza para empresas de todo el mundoサ. La preocupacin pblica por la seguridad de los datos est aumentando, no solo por los delitos que se cometen con los datos sustrados, sino tambi駭 por cmo usan nuestros datos personales las empresas con las que interactuamos.
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rgpd, repercusion, entorno, gestion, datos
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 12, 2018
En un momento en que las empresas pretenden emular la agilidad de desarrollo de las compaas de Internet e innovar en mercados muy competitivos, el desarrollo de las aplicaciones se ha hecho cada vez m疽 complejo. Los ingentes cdigos fuente monolticos que tradicionalmente acompaan a las aplicaciones empresariales ralentizan el lanzamiento de nuevos servicios. Adem疽, la dispersin y aislamiento de los equipos de desarrollo y de operaciones dificultan la coordinacin. A eso hay que aadirle que los usuarios son cada vez m疽 exigentes y las empresas deben escalar y monitorizar las implementaciones para poder ofrecer una experiencia satisfactoria y un gran rendimiento. Todo ello, desde luego, sin interrumpir los servicios.
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microservicios, evolucion, arquitectura, aplicaciones, modernas
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Die digitale Transformation wird IT- und Gesch臟tsabl舫fe fundamental 舅dern. Sie erfordert eine einheitliche Datensicherungslsung, die in der Cloud ebenso zuverl舖sig funktioniert wie in virtuellen und physischen Umgebungen. Aber das ist noch nicht alles Unternehmen brauchen eine Datenverwaltungslsung, die jederzeit fr Datenbersicht und Verfgbarkeit sorgt. Durch die Cloud sowie physische und virtuelle Umgebungen werden Daten viel st舐ker fragmentiert. Nur eine Software definierte, technologisch unabh舅gige Methode sorgt fr umfassende Schutz- und Verwaltungsoptionen fr die Daten, unabh舅gig von deren Standort. Lassen Sie sich nicht von Ihrer Hardware einschr舅ken!
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datenmanagement, backup, software, konzentration, datenspeicherung, skalierbare
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Wie viele andere Unternehmen auch haben Sie vermutlich 80 bis 90 % Ihrer internen Workloads bereits virtualisiert oder sind auf dem besten Wege dorthin. Dies trifft auf die gro゚e Mehrheit von Unternehmen zu, ganz gleich, ob Hunderte oder Hunderttausende von virtuellen Maschinen bereitgestellt werden. Bei der Ausfhrung unternehmenskritischer Anwendungen in einer virtualisierten Umgebung sind Backup und Wiederherstellung von zentraler Bedeutung. Die meisten Unternehmen investieren in Einzelprodukte fr VM-Backup und -Wiederherstellung. Eine neue Umfrage von ESG ergab jedoch, dass fast 70 % der Unternehmen, die separate bzw. VM-spezifische Lsungen nutzen, ber einen Wechsel zu einer einheitlichen Datensicherungslsung nachdenken.
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datensicherung, uberraschende, gewahren, vermeiden, profitieren
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Viele Unternehmen, die einen Wechsel in die Cloud in Angriff nehmen, verlagern erst einmal sekund舐e Daten vor Ort in den Cloud-Speicher. Bei Kosten von einem Bruchteil eines Cents pro Gigabyte ist der wirtschaftliche Aspekt sehr interessant wer mchte nicht von drastisch gesenkten Speicherkosten profitieren? Die Entscheidung, Petabyte von Daten in die Cloud zu senden, sollte jedoch nicht leichtfertig getroffen werden. Wir bei Veritas wissen, dass eine solide Datenverwaltung in der Cloud vor allem globale Datentransparenz voraussetzt. Nachdem Sie Ihre Daten verstanden und visualisiert haben, knnen Sie: SIE KLASSIFIZIEREN SIE VERLAGERN DATENANOMALIEN IDENTIFIZIEREN Im Folgenden finden Sie wichtige Tipps, mit denen sichergestellt wird, dass der Wechsel in die Cloud erhebliche Kosten einspart und gleichzeitig Datenrisiken vermeidet.
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bestimmungen, cloud, astute, speicher, unternehmen
    
AstuteIT_ABM_EMEA
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