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Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Mar 07, 2019
An On-Demand Webinar with the Economist Intelligence Unit (EIU) and a leading CFO, exploring the changing role of today’s CFO, based on EIU’s recent CFO survey. Learn how CFOs and Finance: • Are well-placed to exercise digital leadership • Make relevant data visible across the business • Develop goals and metrics for digital success
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Mar 07, 2019
AI, machine learning and predictive analytics are already driving big performance gains for CFOs and their teams. The ability for cognitive tools to learn at speed helps Finance progressively improve company intelligence and efficiency, including proactive identification of late- and non-paying customers. Get up to speed on the potential of cognitive, with Finance thought-leaders from Oracle and AICPA (American Institute of Certified Public Accountants).
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Feb 19, 2019
After interviewing leading CFOs, the Economist Intelligence Unit finds that the finance team’s data analytics skills put the CFO in the driving seat of digital change. Read the Economist Intelligence Unit (EIU) report now to learn: • How finance helps other business units meet their digital ambitions • Why finance need to make data visible across the business • Why it’s important to develop metrics for digital success
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Here's how you can win with cross-channel marketing Marketers from Australia share real results they've generated from cross-channel platforms. As a bonus, we've summarized four best practices for you to keep in mind when implementing cross-channel marketing. 2) NRMA generated $5 million in incremental revenue 3) Dymocks Tripled Open and Click Rates 4) PETstock improved sales conversions by 13% 5) Here's everything you need to know. Download now
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern Marketing is Powered by Marketing Automation Join thousands of marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they view the marketing department, and how can marketing automation address their concerns. Use this guide to get a better understanding of what is Revenue Performance Management and the Two questions keeping your CEO awake at night. Also included are conversation starters you can have with your CEO and separate ones for CFOs and CIOs.
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns. Brands that leverage cross-channel marketing see a 91% customer retention rate. You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact. Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on: • five practical ways you can use cross-channel marketing • the importance of cross-channel in a mobile first environment • the difference between multi-channel and cross-channel
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Ever lost hot leads simply because they’re on the bottom of the pile of junk leads? Simply handing off huge lists of “leads” and then sitting back and expecting sales to call them is a recipe for disaster. After a few calls, most salespeople give up, deriding the leads as junk. And so the finger pointing begins For sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. 68%of top marketers report lead scoring as most responsible for improving revenue contribution of marketing. Read this guide for best practices on lead scoring and winning together with sales.
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: MLQATestingAccountDemo2     Published Date: Oct 24, 2018
I like ABM
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MLQATestingAccountDemo2
Published By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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Mintigo
Published By: Ignitium - Direct     Published Date: Aug 10, 2018
Read to discover: Why ABM is important for B2B marketers and how ABM analytics differ The most important metrics that you must track in B2B marketing 5 steps to build an ABM analytics foundation Why account journeys are better than lead funnels for ABM The pros and cons of 7 attribution models for B2B marketing
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Ignitium - Direct
Published By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
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EverString
Published By: Engagio     Published Date: Jun 28, 2018
ooking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 2018 Forrester Wave Report to learn why Engagio was named a strong performer. Customers praised Engagio’s ability to orchestrate marketing and sales motions as well as the breadth and depth of its analytics and assessment capabilities. Read to discover: - The 14 ABM providers that matter the most and how they stack up - How to select the right technology partner for your ABM needs - The Forrester ABM platform evaluation criteria used - Why Engagio was named a Strong Performer
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Engagio
Published By: Engagio     Published Date: Jun 26, 2018
This is an inside look at the state of Account Based Marketing. More specifically, our research examined: ?How companies are utilizing ABM as a strategy ?How organizations are structuring their teams to support ABM ?How ABM can be measured at different stages ?The challenges most organizations are facing regarding ABM Along with showing the results, we’ve included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey. The research underscores where companies are at with their ABM programs and the key challenges they are facing. Regardless of your company size or maturity, there is always a need to grow your business and drive efficiency. The data from this survey illustrates how ABM can help.
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Engagio
Published By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Die digitale Transformation wird IT- und Geschäftsabläufe fundamental ändern. Sie erfordert eine einheitliche Datensicherungslösung, die in der Cloud ebenso zuverlässig funktioniert wie in virtuellen und physischen Umgebungen. Aber das ist noch nicht alles – Unternehmen brauchen eine Datenverwaltungslösung, die jederzeit für Datenübersicht und Verfügbarkeit sorgt. Durch die Cloud sowie physische und virtuelle Umgebungen werden Daten viel stärker fragmentiert. Nur eine Software definierte, technologisch unabhängige Methode sorgt für umfassende Schutz- und Verwaltungsoptionen für die Daten, unabhängig von deren Standort. Lassen Sie sich nicht von Ihrer Hardware einschränken!
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datenmanagement, backup, software, konzentration, datenspeicherung, skalierbare
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Wie viele andere Unternehmen auch haben Sie vermutlich 80 bis 90 % Ihrer internen Workloads bereits virtualisiert oder sind auf dem besten Wege dorthin. Dies trifft auf die große Mehrheit von Unternehmen zu, ganz gleich, ob Hunderte oder Hunderttausende von virtuellen Maschinen bereitgestellt werden. Bei der Ausführung unternehmenskritischer Anwendungen in einer virtualisierten Umgebung sind Backup und Wiederherstellung von zentraler Bedeutung. Die meisten Unternehmen investieren in Einzelprodukte für VM-Backup und -Wiederherstellung. Eine neue Umfrage von ESG ergab jedoch, dass fast 70 % der Unternehmen, die separate bzw. VM-spezifische Lösungen nutzen, über einen Wechsel zu einer einheitlichen Datensicherungslösung nachdenken.
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datensicherung, uberraschende, gewahren, vermeiden, profitieren
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Viele Unternehmen, die einen Wechsel in die Cloud in Angriff nehmen, verlagern erst einmal sekundäre Daten vor Ort in den Cloud-Speicher. Bei Kosten von einem Bruchteil eines Cents pro Gigabyte ist der wirtschaftliche Aspekt sehr interessant – wer möchte nicht von drastisch gesenkten Speicherkosten profitieren? Die Entscheidung, Petabyte von Daten in die Cloud zu senden, sollte jedoch nicht leichtfertig getroffen werden. Wir bei Veritas wissen, dass eine solide Datenverwaltung in der Cloud vor allem globale Datentransparenz voraussetzt. Nachdem Sie Ihre Daten verstanden und visualisiert haben, können Sie: • SIE KLASSIFIZIEREN • SIE VERLAGERN • DATENANOMALIEN IDENTIFIZIEREN Im Folgenden finden Sie wichtige Tipps, mit denen sichergestellt wird, dass der Wechsel in die Cloud erhebliche Kosten einspart und gleichzeitig Datenrisiken vermeidet.
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bestimmungen, cloud, astute, speicher, unternehmen
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Die Cloud ist in fast jedem Bereich des Enterprise Computing zur Normalität geworden. Sie ist ein wesentlicher Bestandteil der Geschäftswelt und sollte als neuer Standard betrachtet werden. Datensicherung – insbesondere Backup, Archivierung und Disaster Recovery – steht zurzeit ganz oben auf der Liste der Cloud-Aktivitäten. Doch haben Sie auch Ihren Public Cloud Vertrag vor der Unterzeichnung sorgfältig durchgelesen und ausgehandelt, sodass er Ihren Geschäftsanforderungen entspricht? Oder haben die zahllosen Seiten mit rechtlichen Bestimmungen Sie dazu verleitet, zu schnell zu unterschreiben Ihre Rechtsabteilung muss selbstverständlich das gesamte Dokument umfassend prüfen. Im Folgenden finden Sie zudem drei wichtige Punkte, die Sie bei der Zusammenarbeit mit Ihrem Cloud-Anbieter berücksichtigen sollten.
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unterzeichnung, public, cloud, vertrages, beachten, sollten
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
In modernen Unternehmen ist es üblich, dass Unternehmen über 80 % ihrer Workloads in einer virtuellen Infrastruktur bereitstellen, die Hunderte bis Hunderttausende virtuelle Maschinen umfassen kann. Während IT-Unternehmen und Produktionsteams beträchtliche Vorteile durch die Virtualisierung erzielt haben, bringt diese jedoch auch erhebliche Komplexität und Unsicherheit bei der Sicherung wichtiger Daten mit sich. Die Bereitstellung mehrerer Einzelprodukte zur Datensicherung verursacht Probleme bei der Interoperabilität, was zu Lücken bei der Datensicherung, Nichteinhaltung von Recovery Time Objectives und Recovery Point Objectives sowie zusätzlichen Gemeinkosten für Support und Wartung führen kann.
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netbackup, microsoft, herausholen, plattform, astute
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Mit den wachsenden Mehr-Cloud-Strategien der Unternehmen sind globale Datentransparenz, einfache Cloud-Migration und einheitliche Datensicherung von wesentlicher Bedeutung für das Gleichgewicht zwischen Flexibilität und Agilität bei gleichzeitiger Kontrolle der Risiken, sodass die Vorteile der Cloud-Transformation optimiert werden.
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cloud, datenverwaltung, massgeschneidert, transparenz, stunden
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Die direkte Integration zwischen NetBackup und Veritas Information Map sorgt für Transparenz und Kontrolle, um Risiken und Kosten zu reduzieren. Dank der direkten Integration von Veritas Resiliency Platform (VRP) in NetBackup erhalten Sie eine durchgängige Unternehmenslösung zur Ausfallsicherheit.
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datenflusses, letzten, technologie, integrierten, datenschicht
    
AstuteIT_ABM_EMEA
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