digital strategy

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Published By: Sitecore     Published Date: Oct 18, 2016
Digitalization brings both new opportunities and confusion to even the most carefully planned selection processes for WCM. CIOs and IT leaders aiming to boost the effectiveness of their digital business strategy should use this document to help them select the most appropriate vendor and solution. Download to learn more.
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Sitecore
Published By: IBM     Published Date: Oct 18, 2016
The worldwide growth rate of digital data is staggering. If you're a CIO or a data center administrator, data growth statistics aren't just big numbers, they are a big problem -- for your company. Email messages, social media and blog posts, text and instant messages, photos, video and audio, machine-generated data, and transactional detail are on track to overwhelm your storage capacity. Read this paper for practical advice and smarter solutions for managing the information in your organization and getting back to a position of mastery over your data. Get this valuable resource now.
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ibm, analytics, big data, information governance, ecm, information lifecycle governance, knowledge management, enterprise applications, data management, data center
    
IBM
Published By: Brightcove     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Brightcove
Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Oracle_Hospitality Hotels
Published By: Crownpeak     Published Date: Sep 21, 2016
Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
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crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management
    
Crownpeak
Published By: VMware AirWatch     Published Date: Sep 21, 2016
Digital transformation (DX) is the driving force behind new worldwide initiatives in financial services. However, a recent IDC survey discovered that fewer than 5% of institutions have started or completed a digital transformation strategy. Historically, financial institutions focused on the use of mobility to directly drive improved customer experiences to their customers' devices. However, as consumer sophistication with mobility increases — particularly among younger generations —so too does the need to enable mobility for the enterprise worker. This Market Spotlight explores these issues in the larger DX context.
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VMware AirWatch
Published By: Adobe     Published Date: Sep 20, 2016
Read the Adobe report to see why the key to success is anticipating customer needs instead of just responding to them.
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adobe, digital, strategy, maturity, mobile
    
Adobe
Published By: Oracle     Published Date: Sep 14, 2016
This eBook provides you with comprehensive information to help you manage a successful and profitable business.
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run a restaurant, guide to run a restaurant, digital strategy, oracle hospitality, human resource technology
    
Oracle
Published By: Oracle     Published Date: Sep 14, 2016
This eBook provides you with comprehensive information to help you manage a successful and profitable business.
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run a restaurant, guide to run a restaurant, digital strategy, oracle hospitality, human resource technology
    
Oracle
Published By: Marketo     Published Date: Aug 29, 2016
Download The Definitive Guide To Digital Advertising to learn: - What makes up digital advertising - How to create your digital ad strategy - The different types of ads you have at your disposal - The pricing structures you can expect - How to target your digital ads - How to design your digital ads - The types of ad technology that are available - How to test and measure your ads - Insights from industry experts
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marketo, digital advertising, advertising, digital marketing
    
Marketo
Published By: Okta     Published Date: Jul 27, 2016
Most IT decision makers are struggling to master identity management in an infrastructure where modern cloud-based software must function with legacy on premise systems. According to a recent IDG Research study, 91 percent of respondents say solving this identity management conundrum is critical or very important to succeeding at their digital initiatives. And the vast majority of respondents long for a solution that is both efficient to manage and provides users and customers with an outstanding experience. This white paper examines how your peers are looking at digitizing their businesses, lowering the total cost of ownership, and building an identity management strategy to support their business’s goals.
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identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security, cloud applications.
    
Okta
Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click, seo, retargeting
    
Marketo
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy
    
Crownpeak
Published By: IBM     Published Date: Jul 08, 2016
This analyst thought leadership report by TEC discusses the need for organizations to adopt modern ECM tools. Learn how IBM ECM with Box integrations can help establish easy and secure information access, sharing and collaboration to your digital business strategy.
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ibm, analytics, tec, ecm, ecm platforms, enterprise content management, box integration, knowledge management, enterprise applications, data center
    
IBM
Published By: Oracle     Published Date: Jun 01, 2016
**White Paper Published By: Oracle Voice** Read this case study to learn how Berkshire Blanket, a consumer products manufacturer, is successfully adding direct to consumer online selling to its previously distributor only business model.
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Oracle
Published By: Crownpeak     Published Date: May 18, 2016
The Disruptive Future of Digital Experience Clouds Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
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crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management, enterprise applications, business technology
    
Crownpeak
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy, business technology
    
Cisco
Published By: IBM     Published Date: Apr 12, 2016
The digital transformation that organizations are striving for today requires a mindset of "no limits" in terms of securely exposing critical business assets for internal and external consumption. In order to be an agile, digital business, enterprises need to seamlessly connect across hybrid environments, applications, data and processes, keeping a keen eye on an open cloud strategy. They also need a secure integration framework to provide controlled access, a single dashboard providing performance insights, and easy access to digital assets for your developers. This webcast will explore all of these areas in depth, to support your enterprise's quest to become a next-generation digital business.
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ibm, digital business, api economy, api management, apim, api, enterprise applications, business technology
    
IBM
Published By: SAP     Published Date: Mar 18, 2016
There is a familiar refrain among CEOs today, perhaps best captured by the CEO of a major global financial institution who said, "We are no longer a bank, but a technology company in the financial services industry." IDC has accumulated dozens of similar quotes from executives across all industry segments. Digital transformation is at the heart of business strategies.
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sap, iot, digital, financial services, business strategysap, iot, digital, financial services, business strategy, business technology
    
SAP
Published By: Turn     Published Date: Mar 09, 2016
Read this eBook to find out how you can effectively build viewability into a digital campaign strategy.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
Published By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
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demand frontier, demand gen, marketing, digital strategy, digital, advantage
    
Demand Frontier
Published By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
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video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing, seo, social media marketing, marketing strategy, nurture email
    
Brightcove
    
Mindtree
Published By: Dun & Bradstreet     Published Date: Feb 03, 2016
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
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Dun & Bradstreet
Published By: Nanorep     Published Date: Jan 25, 2016
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
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customer experience, customer satisfaction, customer support, digital channels, online customer support, customer experience management, personalized content strategy, content strategy, nanorep solutions, nanorep technology solutions
    
Nanorep
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