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Published By: Progress     Published Date: Jan 22, 2019
While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.
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Progress
Published By: Resource     Published Date: Dec 04, 2018
What’s a common characteristic of the best talent? They all have jobs. In today’s marketplace, to get the best talent you have to convince them your opportunity is better than what they currently have. The good news: it can be done - and you can win consistently with a deliberate outbound process. The bad news: it requires an intentional approach which is challenging without the right tools and data. Your success depends on your ability to build a repeatable process to identify and recruit a steady volume of high quality applicants. The way to accelerate and scale your outbound process is to benchmark and refine it regularly using data. Below we’ll walk through the steps to building a data-driven recruiting process, based on.. you guessed it.. data.
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Resource
Published By: EverString     Published Date: Jun 27, 2018
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spending with your most critical priorities. This ebook will walk you through the 4 must-dos of marketing budget planning so that your team can be more tactical with spending.
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EverString
Published By: Google Chrome Enterprise     Published Date: May 04, 2018
Choosing a modern enterprise browser that offers the right security capabilities keeps businesses’ data protected, while enabling employees to take advantage of the open web is a big decision for IT. Many IT administrators resort to experimentation in their decision-making. Take the guesswork out of your browser strategy with this guide. Find out what key security features you should be evaluating when selecting a modern enterprise browser.
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Google Chrome Enterprise
Published By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
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Marketo
Published By: Schneider Electric     Published Date: Feb 06, 2018
Expert insights. Free report download!
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hybrid it, hybrid it data center, data center management, data center cloud, data center on premise
    
Schneider Electric
Published By: Financial Force     Published Date: Dec 01, 2017
Making the decision to move to cloud accounting is one step in the right direction; understanding the best approach and how you'll get there is half the battle. But guess what? It doesn't have to be difficult. The purpose of this ebook is to provide you with details on how to best plan your cloud accounting implementation, the benefits of a single cloud approach, and offer some key insights and recommendations when evaluating solutions that will make the implementation process so much easier.
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Financial Force
Published By: FinancialForce     Published Date: Dec 01, 2017
Making the decision to move to cloud accounting is one step in the right direction; understanding the best approach and how you'll get there is half the battle. But guess what? It doesn't have to be difficult. The purpose of this ebook is to provide you with details on how to best plan your cloud accounting implementation, the benefits of a single cloud approach, and offer some key insights and recommendations when evaluating solutions that will make the implementation process so much easier.
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FinancialForce
Published By: Oracle OMC     Published Date: Nov 30, 2017
Account-based marketing (ABM) is the latest strategy those folks are trying to sell you. But with ABM, there’s one key difference: ABM isn’t a new, unproven idea; it’s a new way of combining proven fundamentals to help B2B marketers (you guessed it) reach the right prospect, at the right time, with the right message. Only this time, it really works.
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Oracle OMC
Published By: Mintigo     Published Date: Nov 20, 2017
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a host of limitations. In today’s competitive landscape, organizations needs to embrace more advanced and reliable scoring models to succeed. Read this ebook to learn 4 reasons why traditional lead scoring is not adequate, and why scoring with AI is necessary.
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Mintigo
Published By: IBM     Published Date: Nov 03, 2017
Massive shifts within the digital business landscape are sparking immense opportunities and reshaping every sector. In some cases, complete upheaval is happening at lightning-fast speed. In other instances, digital undercurrents are stirring beneath the surface as organizations scramble to monetize vast volumes and variety of data in an effort to sharpen their competitive edge and not be blindsided by unforeseen events that completely upend existing business models. While long-standing industry leadership might be no match for the next cool app, agility, speed and the ability to harness more data than was ever imagined is fueling powerful possibilities for reinvention among companies of every size. Data is following rapidly from mobile devices and social networks, as well as from every connected product, machine and infrastructure. This data holds the potential for deep insights that can replace guesswork and approximations as to locations, behaviors, patterns and preferences. As the w
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digital business, data, data-driven enterprise, innovation, ibm
    
IBM
Published By: Carbonite     Published Date: Oct 04, 2017
As concerns over cloud security fade, they’ve been replaced by a new fear: the pain of migration. Failed migrations are forcing businesses to second-guess moving to the cloud. But the ability to migrate to new platforms is essential for businesses seeking agility in competitive markets. Here are five common mistakes you should avoid to ensure successful, non-disruptive migration from any source to any target.
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migration mistakes, operations, dependencies, expectation setting, contingency planning
    
Carbonite
Published By: VMware AirWatch     Published Date: Sep 14, 2017
When evaluating and migrating to Windows 10, it is critical to understand the use cases and benefits of various deployment choices. Should you • Refresh or upgrade your existing deployments? • Migrate your physical endpoints to VDI? • Extend published remote apps to your Windows endpoints? We look at these use cases and introduce SysTrack - a tool that provides recommendations on an optimal Windows 10 deployment approach your organizations should take.
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VMware AirWatch
Published By: CA Technologies     Published Date: Aug 22, 2017
CA Dynamic Capacity Intelligence from CA Technologies is an easy-to-use, fully automated and intelligent capacity management and realtime dynamic capping solution. The solution is designed to streamline your ability to monitor and effectively manage SLAs and improve operational efficiency. It helps IT to achieve rapid value by enabling priority mainframe workloads to the required capacity to meet SLAs while at the same time helps remove the guesswork for MLC pricing.
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management, sla, application delivery, workload, mainframe, lpar boundaries, ca technologies
    
CA Technologies
Published By: VMware     Published Date: Aug 02, 2017
When evaluating and migrating to Windows 10, it is critical to understand the use cases and benefits of various deployment choices. Should you: • Refresh or upgrade your existing deployments? • Migrate your physical endpoints to VDI? • Extend published remote apps to your Windows endpoints? We look at these use cases and introduce SysTrack - a tool that provides recommendations on an optimal Windows 10 deployment approach your organizations should take.
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VMware
Published By: Carbonite     Published Date: Aug 02, 2017
As concerns over cloud security fade, they’ve been replaced by a new fear: the pain of migration.1 Failed migrations are forcing businesses to second-guess moving to the cloud. But the ability to migrate to new platforms is essential for businesses seeking agility in competitive markets. Here are five common mistakes you should avoid to ensure successful, non-disruptive migration from any source to any target
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cloud migration, non-disruptive migration, cloud
    
Carbonite
Published By: Epicor     Published Date: Aug 01, 2017
Illinois-based manufacturer Plano Molding sought to replace a paper-and-pencil data collection process with an automated manufacturing execution system (MES). They wanted a real-time look at production data. Many of their decisions were made based on observations and guesses rather than facts, and they needed deeper insights. To improve shop floor efficiency and anticipate and solve production issues before they occurred, Plano Molding implemented the Epicor Mattec MES system. The insights they gained into the shop floor are helping to drive bottom-line growth. Plano Molding has also seen significant scrap savings. Rather than focus on scrap percentage, the Mattec MES solution allows them to focus on higher-dollar-value products. This has led to the Plano Molding team saving $700,000 in scrap improvements. Read the success story to learn more about Plano Molding’s experience and consider how your business might benefit from a modern production system like Epicor Mattec MES.
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enterprise resource planning (erp), manufacturing execution system (mes), manufacturing, mattec mes
    
Epicor
Published By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
Deep-dive analytics tools have completely transformed the way many organizations do business—helping remove the guesswork from major areas of operations, and provide everybody with the clear, actionable answers they need to make informed business decisions. The benefits of sophisticated analytics are being reaped across the business. But according to Deloitte, HR is lagging behind— with only 14 percent of companies using analytics in HR, compared to 77 percent using these tools in Operations1.
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human resources, employee engagement, talent management
    
Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
Published By: Virgin Pulse     Published Date: Jun 05, 2017
The Employee Well-being Platforms Buyer’s Guide will take the guesswork out of your decision. Learn how to properly evaluate the options on today’s market and determine what features matter most to you.
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employee well-being platform, well-being software, well-being solutions, wellness solutions, employee wellness solutions, wellness solutions, employee wellness solutions, well being solutions, well being software, employee well-being platform, corporate wellness companies, wellness company, corporate wellness solutions, health and wellness companies, wellness platform, best corporate wellness programs, top corporate wellness companies, employee wellness companies, corporate wellness platforms, worksite wellness companies
    
Virgin Pulse
Published By: Signal     Published Date: Nov 09, 2016
Learn how to take the guesswork out of targeting, eliminate wasted ad spend and ultimately increase conversions.
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signal, marketing, people-based marketing, conversions, brand experience
    
Signal
Published By: CA Technologies     Published Date: Nov 02, 2016
Business moves fast. Customers demand now. You need to get ahead of it all. Markets are changing overnight, and the startups are disrupting the giants. The biggest risk you can take is to stand still. Do what you’ve always done and, you guessed it, you’ll be lucky to get the same results you’ve seen in the past. Odds are, those smaller, faster companies are going to sail right by.
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CA Technologies
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Qualys     Published Date: Sep 29, 2016
With ThreatPROTECT, you get a holistic, contextual and continually updated “at a glance” view of your threat exposure. The latest addition to the Qualys Cloud Platform, ThreatPROTECT eliminates guesswork and flags for you which vulnerabilities you must tackle now
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protection, threats, data, vulnerabilities, cloud computing
    
Qualys
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