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Published By: Limelight Networks     Published Date: Jul 01, 2011
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to: . Take advantage of the tablet as a high-end media experience . Create experiences that support unique tablet behavior . Increase engagement by leveraging user-generated content
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mobile marketing, tablet-worthy site, mobile website, ipad site, limelight networks, content delivery, content delivery network, cdn, cdn network, limelight website, limelight networks inc, content delivery networks, content delivery network services, cdn services
    
Limelight Networks
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales
    
White Horse
Published By: IBM     Published Date: Jul 20, 2016
New research from IBM found that one-third of employees surveyed at Fortune 1000 companies are sharing and uploading corporate data on third-party cloud apps. Why? They’re tired of workplace apps that don’t perform like their personal apps: intuitively, on the go, and with some intelligence. Saying “yes” might feel good to your teams, but it can also turn your infrastructure into a Beast. You don’t know all the different apps being used, like file sharing or online meetings. Or how much they cost. Or if your content is safe and manageable. Can you give your teams what they want without getting trampled by the Beast? Yes you can. You can transform the Beast into a Beauty. But you need to consider three critical ways to make that happen.
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ibm, enterprise social solutions, enterprise solutions, business operations, business technology, third-party cloud apps, workplace apps, enterprise applications
    
IBM
Published By: Cox Communications     Published Date: Nov 10, 2014
The waiting room experience at your business can make or break customer service. Customers not only feel special when they wait in style, it’s good for business too. You can give your hotel, retail store, auto repair shop, or other service-oriented business a big boost by customizing your waiting room to feature free Wi-Fi, TV or technology workspace.
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wi-fi, business advantages, workspace utilization, targeting content, cox
    
Cox Communications
Published By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
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website personalization, customer-website interaction, real-time
    
Evergage, Inc.
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: CradlePoint     Published Date: Sep 04, 2014
Today, the widespread availability of 3G and 4G cellular or wireless broadband networks enables digital signage to be deployed virtually anywhere. Combined with cloud-enabled network management and content delivery systems, 3G and 4G wireless broadband networks are propelling digital signage deployments at an accelerated pace. In countless venues, digital signage networked via wireless broadband signal penetrates hard-to-reach locations, new markets, and can achieve a faster return on investment.
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cradlepoint, digital signage, cloud-enabled software as a service, wireless broadband cellular signal, wireless, storage
    
CradlePoint
Published By: Inkling     Published Date: Nov 13, 2014
With your workforce relying on mobile devices, make sure you know these four emerging trends for better mLearning programs
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learning management system, training content, interactive training, interactive content, employee training, sales training, employee onboarding, content creation, content tools, employee training materials, training development, training software, sales training software, training materials
    
Inkling
Published By: Cornerstone OnDemand     Published Date: Feb 05, 2018
31 percent of millennials reported that they would leave their current position due to lack of learning opportunities. Younger generations are expecting more out of their work experience, which is making it harder to attract and retain top talent. We’re in the middle of a new era in terms of the way employees work and learn. Bottom line? Learning content is one of the most significant investments when it comes to employee experience and it’s time for your company to step up to the plate. Download our quick-guide on “4 reasons you should invest in a learning content strategy.” You’ll learn how it can change the way your company: • attracts top talent • onboards and attracts top talent • retain hard-won talent • achieve your business goals Get your copy today.
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performance management, performance, performance appraisal, employee engagement, goals, reviews, learning management system, performance management software, 360 degree feedback, workforce development, talent management, performance management software
    
Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Feb 05, 2018
31 percent of millennials reported that they would leave their current position due to lack of learning opportunities. Younger generations are expecting more out of their work experience, which is making it harder to attract and retain top talent. We’re in the middle of a new era in terms of the way employees work and learn. Bottom line? Learning content is one of the most significant investments when it comes to employee experience and it’s time for your company to step up to the plate. Download our quick-guide on “4 reasons you should invest in a learning content strategy.” You’ll learn how it can change the way your company: • attracts top talent • onboards and attracts top talent • retain hard-won talent • achieve your business goals Get your copy today.
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performance management, performance, performance appraisal, employee engagement, goals, reviews, learning management system, performance management software, 360 degree feedback, workforce development, talent management, performance management software
    
Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Jan 03, 2018
31 percent of millennials reported that they would leave their current position due to lack of learning opportunities. Younger generations are expecting more out of their work experience, which is making it harder to attract and retain top talent. We’re in the middle of a new era in terms of the way employees work and learn. Bottom line? Learning content is one of the most significant investments when it comes to employee experience and it’s time for your company to step up to the plate. Download our quick-guide on “4 Reasons you should invest in a learning content strategy.” You’ll learn how it can change the way your company: • Attracts top talend • Onboards and attracts top talent • Retain hard-won talent • Achieve your business goals Get your copy today.
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Cornerstone OnDemand
Published By: Limelight     Published Date: Feb 16, 2018
People today expect to have a compelling, interactive, and engaging digital experience. Few companies can exist without a website. In a lot of cases, the Internet is the main stream for their customers to gather information, and the performance of their website directly affects their business. So, what measures can companies take to prevent site delays and improve performance? This white paper will explain the mechanism of a CDN and points to consider when selecting a CDN service.
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content delivery network, cdn, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery, website performance, website acceleration, digital rights management, drm
    
Limelight
Published By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
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crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data
    
CrowdTwist
Published By: Sitecore     Published Date: Feb 26, 2015
Discover the overall state of Web Content Management (WCM). This report echo’s other recent analyst publications, showing recognition of Sitecore’s leadership in the industry.
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customer service, content management, vendors, digital experience, optimization, web page, hosting, business, agenda, enterprise applications, data management
    
Sitecore
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
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facebook, marketing, social media, social media campaigns, advertising, timeline, social advertising
    
Wildfire Interactive
Published By: Hippo     Published Date: Jun 24, 2014
Five best practices for getting your team ready to select a tool to engage customers, deliver personalized experiences, and manage customer experience effectively
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hippo, web content management syestems, wcm, getting ready for wcm, top tips for wcm
    
Hippo
Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
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spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations, facebook, instagram, twitter
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
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spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations, facebook, instagram, twitter
    
Spredfast, Inc.
Published By: Gomez Marketing     Published Date: Jan 06, 2011
Do you know your mobile customers - really? Without genuine insight, you might be tempted, for example, to offer mobile users the regular website that works well with your Internet customers. But most smart and feature phones cannot support the complex, high-bandwidth Flash and Ajax applications at the heart of your site. Further, your feature and content rich website can pose numerous usability, navigation, or even screen real estate issues on hand-held devices.
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gomez, web performance, mobile, mobility, site performance, ecommerce, online shopping, web performance
    
Gomez Marketing
Published By: Crownpeak     Published Date: Sep 08, 2015
The Race to Personalization - 5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing Strategy!
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crownpeak, web content management, web experience management, personalization, marketing, content marketing, content personalization, roi, web experience, customer experience
    
Crownpeak
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
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Microsoft Azure
Published By: Mimecast     Published Date: Apr 18, 2017
"Your organization can’t survive without email. In turn, the data held within email is an invaluable resource for compliance, e-discovery and workflow efficiency purposes. And moving to the cloud involves its own set of challenges around preserving that content. It’s time to rethink archiving. Download our E-book, 5 Essentials for Cloud Archiving Success, to learn: - How to avoid common misconceptions about cloud email archiving - Ways to enable employee efficiency and productivity through archiving - Why every organization must be prepared for e-discovery and litigation "
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cloud, cloud archiving, email archiving, litigation
    
Mimecast
Published By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
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mobile strategy, mobile site, mobile website, mobile marketing, mobile web
    
Limelight Networks
Published By: Tapinfluence     Published Date: Jun 07, 2016
Consumers are hungry for social content that speaks to their unique needs, but they seldom turn to brands to get it. In order to satisfy this need, you have to reach consumers where they already are with content that adds value beyond what any of your products can offer. This eBook will guide you through the process of creating optimized content for social campaigns, including recipes, styled photo collections, instructional videos, product reviews, and more.
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content management, content delivery, best practices, performance management, reach, social content
    
Tapinfluence
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