digital strategy

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Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: - Key trends in consumer online shopping behavior - How to develop a successful digital experience technology strategy and roadmap - The essential components of a modern digital experience platform - How to achieve quick-wins and long term investments simultaneously You will also see a short demonstration of how Oracle's CX Cloud solutions deliver personalized, unified experiences across channels. "
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Oracle Commerce Cloud
Published By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: MuleSoft     Published Date: Jan 16, 2018
The future of financial services is under pressure from profound digital disruption. Across the globe, there are forces, both regulatory and customer-led, that open up the market to new entrants and disrupt what customers are buying — and how. The advent of Open Banking is one major influence, with Open APIs paving the way for third-party developers to build applications and services independently. This whitepaper outlines the challenges facing financial services firms and how a new approach to enterprise integration — API-led connectivity — can help banks and financial services firms not only survive, but thrive in an increasingly competitive future. Download this whitepaper to learn: What financial services firms should do about Open Banking, based on the experiences of the impact of PSD2 in Europe How an API strategy could define the future of financial services How a global bank successfully completed a digital transformation initiative
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MuleSoft
Published By: Epicor     Published Date: Feb 23, 2018
Whether your company wants to grow by optimizing your current business model or transforming to introduce new revenue sources, you’re likely exploring a variety of digital tools designed to enhance and expand the organization. Leaders rely on CIOs and IT directors to recommend digital strategies and outline the benefits and challenges they can expect from new digital tools. For many businesses, the first step toward growth is deciding how ambitious their digital strategy should be in order to compete and succeed in today’s manufacturing market. Technology leaders can help drive the company’s digital ambition by: • Considering whether the business can support full digital transformation or more moderate optimization • Observing digital trends across the industry and adjacent industries • Evaluating your competitive position as it relates to your digital strategies Learn more about how your company can determine its digital business ambition by downloading this research report from Gart
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erp software, enterprise resource planning software, cloud, saas, digital
    
Epicor
Published By: InReality     Published Date: Aug 31, 2015
Rapid consumer adoption of digital technologies and online channels has evolved the traditional path to purchase to the point of no return. Now consumers control when, where and how they research, purchase and receive products, leaving brands and retailers struggling to connect the dots between the online, mobile and physical worlds.
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inreality, digital, strategy, content, commerce, it management, business technology
    
InReality
Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, learn how Oracle Social Network: -Drives enterprise collaboration through natural Conversations -Enables purposeful social networking without the noise -Builds cross-enterprise knowledge by integrating conversations with CRM, HCM, and other business applications
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marketing mix, social media marketing, marketing channels, digital marketing, internet marketing, marketing strategy
    
Oracle
Published By: Adobe     Published Date: Nov 10, 2017
Rapidly changing customer expectations require speedy digital transformation. The newest strategy in digital engagement is to combat competitive threats in a continually changing tech landscape. Companies need to invest in a solid digital marketing foundation and shift gears quickly to meet changing customer expectations. Get the report, Digital Marketing in the High-Tech Industry.
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Adobe
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Workday UK     Published Date: Jan 31, 2019
People analytics is increasingly on the agenda for organisations. With the rise of workplace technology allowing leaders to track employees’ performance, productivity and wellbeing, we partnered with the CIPD to survey over 3,000 business professionals to understand how people analytics is being used. And the results are in. 65% of respondents who work in an organisation with a strong people analytics culture, say their business performance is strong compared to competitors. As well as outlining the key opportunities leaders can capitalise on, this report covers: - How different professions are using people data - The various types of people data that are being used - How people analytics adds value to organisations - What the future holds for people data"
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workday, workforce technology, digital strategy
    
Workday UK
Published By: Workday France     Published Date: Feb 04, 2019
Vous dépendez toujours d'un ERP traditionnel et de feuilles de calcul? Avec l'essor de l'économie digitale, vous risquez de ne pas exploiter pleinement le potentiel de vos données et de mettre votre organisation en péril. Découvrez pourquoi le moment est venu pour les organisations en croissance de passer à l'ERP Cloud. Lire le rapport
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finance, workday, workforce technology, digital strategy
    
Workday France
Published By: Dun & Bradstreet     Published Date: Feb 03, 2016
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
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Dun & Bradstreet
Published By: Progress     Published Date: Jan 06, 2017
Digitalization brings both new opportunities and confusion to even the most carefully planned selection processes for WCM. CIOs and IT leaders aiming to boost the effectiveness of their digital business strategy should use this document to help them select the most appropriate vendor and solution. Gartner Magic Quadrant reports are the standard of excellence for vendor evaluation, research and reporting. While many vendors are evaluated, only a select few meet the stringent criteria for inclusion. Continuing its long-standing tradition, Gartner has released the 2016 Magic Quadrant for Web Content Management (WCM). Progress is recognized as a “Challenger” in this year's report, based on a combination of completeness of vision and ability to execute. This is the third consecutive inclusion for the company's award-winning web content management and digital experience solutions. Web content management is an integral piece to any successful digital transformation strategy. In our minds t
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Progress
Published By: Hewlett Packard Enterprise     Published Date: Aug 07, 2017
Digital transformation (DX) — a technology-based business strategy — is an essential mandate for businesses to thrive in a digital economy.
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Hewlett Packard Enterprise
Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
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digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey
    
Adobe
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Workday France     Published Date: Feb 04, 2019
Alors que de nombreuses entreprises s'efforcent toujours de cerner ce que la transformation digitale signifie pour elles, les DSI ont clairement une occasion extraordinaire de prendre en main le pilotage de l'innovation pour leurs organisations. Ce rapport examine la transformation digitale telle qu'elle est perçue par le DSI, ce qu'elle signifie réellement et quelques étapes concrètes pour y parvenir. Lisez ce rapport pour découvrir les avis d'anciens DSI et d'autres toujours en exercice, d'universitaires, d'experts du secteur, ainsi que d'autres acteurs qui ont été témoins de l'émergence de la transformation digitale et qui partagent leurs recettes du succès."
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workday, workforce technology, digital strategy
    
Workday France
Published By: Workday Spain     Published Date: Feb 04, 2019
En esta repetición del vídeo del webinar del Argyle Executive Forum, ejecutivos de RRHH de empresas líderes de distintos sectores ofrecen insights y recomendaciones de expertos para desarrollar una estrategia de analytics y establecer una estructura de datos.
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workday, workforce technology, digital strategy
    
Workday Spain
Published By: DocuSign UK     Published Date: Nov 06, 2018
"One of the simplest steps that yields the biggest impact is changing the way employees and customers work with documents. Improving document workflow, removing unnecessary paper-based processes, and reducing errors can be a game changer. In this eBook, we will explore five key areas where a far-reaching digital strategy can help you save money, increase productivity, and ultimately be more profitable. "
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DocuSign UK
Published By: KPMG     Published Date: Sep 13, 2018
Create a transformation vision and an integrated technology roadmap to get started towards your goals. As digital complexity increases, you’ve probably spent a lot of time making sure your customer-facing strategies and technologies are ready to meet the next challenge. And rightly so. But what about your internal functions? Are your ERP, finance, HR, procurement and supply chain strategies ready? You may be asking some hard questions: • How do I manage a large-scale transformation of my back office underpinned with the right technologies? • Is my technology strategy truly aligned to meet my business goals? • What are other organizations doing to make the transition? KPMG Technology Strategy and Selection gives you the tools to frame such decisions by working with you to develop a transformation strategy that’s based on your organization’s overarching business needs. One that will diminish some of the noise of disruption by helping you see what’s coming--while focusing on an integr
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kpmg, business transformation
    
KPMG
Published By: Workday France     Published Date: Feb 04, 2019
La technologie joue un rôle essentiel dans la gestion du capital humain pour les organisations qui s'intéressent à l'essor de l'entreprise sociétale. Elle offre la possibilité de gérer l'intégralité du cycle de vie du collaborateur, du recrutement à la fidélisation, et fournit les analyses nécessaires à la prise de décisions clés concernant l'entreprise. Découvrez les 4 étapes que doivent suivre les entreprises sans plus attendre.
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workday, workforce technology, digital strategy
    
Workday France
Published By: KPMG     Published Date: Jul 10, 2018
Initiatives that provide a digital customer experience or digitise existing processes merely scratch the surface. To unleash the true potential of digital, you need to reimagine your business model. Download this report to find out: • ten key technologies that will change business forever • why strategy beats technology in the race to transform • where business leaders think the key changes happen • the three categories of innovation that will drive digital business models of the future.
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KPMG
Published By: KPMG     Published Date: Jul 10, 2018
Initiatives that provide a digital customer experience or digitise existing processes merely scratch the surface. To unleash the true potential of digital, you need to reimagine your business model. Download this report to find out: • ten key technologies that will change business forever • why strategy beats technology in the race to transform • where business leaders think the key changes happen • the three categories of innovation that will drive digital business models of the future.
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KPMG
Published By: Box     Published Date: Jun 22, 2018
These days, everyone's talking about digital transformation. But exactly how does your company get there? Capture is a great place to start — in fact, it's one of the most critical steps to take as you move your business into the digital age. Whether it’s simply using OCR to make content more easily discoverable, adding and enhancing metadata to drive specific processes, or classifying content from the onset for better information governance, capture adds a ton of value to your existing content assets. This ebook details our key takeaways from AIIM's Industry Watch Report, Improving Business Operations in 2017: Capturing Vital Content. We share how cloud-based capture tools are replacing the longstanding legacy of paper-based processes to streamline and speed up the way you do business. Download the ebook to learn: • How the latest capture innovations can support your digital strategy • 5 business processes that benefit most from advanced capture technologies • The key benefits of c
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Box
Published By: Infor     Published Date: Mar 03, 2017
This whitepaper reveals the seven steps every distributor should take right now to develop a sharp, focused digital strategy.
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digital strategy, digital, software, enterprise, enterprise applications
    
Infor
Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
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adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers, content strategy, audience engagement, minimize cost, minimize complexity, social marketing initiatives, integrate data easily, effective customer bonds, streamline moderation, social properties, interaction data, gain traffic, social customer service
    
Adobe
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