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Published By: Clicktale     Published Date: Dec 04, 2012
In this guide, we'll be introducing the full gamut of web solutions, starting with tools that evaluate your entire site traffic, and ending with techniques and best practices for understanding the individual user.
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customer experience analytics, web optimization, web analytics
    
Clicktale
Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Vocus     Published Date: Apr 09, 2014
Explore Facebook’s newer features and some actionable best practices in this guide, and you’ll connect with more customers, as well as improve your Facebook marketing.
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vocus, marketing, social marketing, social media, facebook, facebook exchange, fbx, retargeting, paid promotion, customer engagement, marketing technology, internet marketing
    
Vocus
Published By: Bizible     Published Date: Jul 25, 2017
The 2017 AdWords Industry Benchmark Report helps B2B marketers understand what to expect in terms of CPL, cost per opportunity, revenue, and ROI. Download the report now to see how your paid search performance compares with industry peers.
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adwords roi, paid search roi, adwords benchmarks, adwords data, b2b adwords, paid search, google adwords
    
Bizible
Published By: Mass Relevance     Published Date: May 08, 2014
Learn the 3 steps to bring together your organization’s paid, owned, and earned media and see how you can excel the reputation of your brand and solidify your business as an industry leader.
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spredfast, mass relevance, media, converging, marketing strategy
    
Mass Relevance
Published By: The Starr Conspiracy     Published Date: Sep 19, 2017
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer. In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
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The Starr Conspiracy
Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype
Published By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for today’s mobile world, and increase conversions? In this new eBook you’ll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
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invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions, mobile marketing, mobile optimization
    
Invoca
Published By: Intercom     Published Date: Apr 05, 2018
In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. If you drive all of your paid traffic to your homepage it’s likely you’re missing out on high intent conversion opportunities.
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Intercom
Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach
    
Revana
Published By: XpertHR     Published Date: Nov 13, 2018
As 2018 comes to a close, it is critical to ensure that your organization—and more specifically, your employee handbook—is compliant with the latest legal developments on the federal, state and local levels. Whether it’s a new state law or an amendment to an existing local law, as an employer, you must determine whether a new or amended law affects your handbook and workplace policies and what revisions are necessary. For example, does a new statewide lactation accommodation law prompt the addition of a new policy to the employee handbook? Here are some of the top issues you should be aware of for 2019 when updating your handbook: 1. Equal Employment Opportunity (EEO) 2. Leaves of Absence and Time Off 3. Equal Pay and Wage Discrimination And more… {Get the guide}
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handbooks, employee handbooks, compliance, policies, work rules, 2019 trends, eeo, leave management, paid sick, reasonable accommodations, equal pay, wage discrimination, time-off, pto, e-cigarettes, safe driving laws, workplace violence
    
XpertHR
Published By: Click Forensics     Published Date: Jun 25, 2008
What is click fraud?  Who is committing it?  Why should you be concerned about your paid search campaigns?  Learn how to identify if you are at risk with this special report from Click Forensics.
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click fraud, ppc, paid search, roi, click forensics, pay per click, pay-per-click, fraud, budget
    
Click Forensics
Published By: Esker     Published Date: Jun 29, 2017
Getting paid is a top priority for every business. However‚ with the wide variety of invoice formats used along with disputes about pricing or items delivered‚ the process of billing and collections can be a complicated affair. Learn how you can leverage Accounts Receivable (AR) Automation tools to achieve more on-time payments by reading the Institute of Finance & Management’s (IOFM) white paper‚ 8 Steps to a Customer-Centric Approach in Collections. A happy customer today is a customer that will pay! Download the IOFM white paper and discover how to move your business to the top of your customers’ payment lists.
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accounts receivable management, invoice management, collections management, ar best practices, invoice portal, invoice delivery
    
Esker
Published By: CareCloud     Published Date: Jan 08, 2014
Learn How Medical Billing Companies Can Cut Costs and Boost Profits. In this free Medical Billing report you will learn: •How to improve first pass resolution rate •To ensure clients are paid contracted rates •How to manage documents more efficiently •Keys to optimize workflow and collections cycle •Better ways to manage data and reporting •Tips to go digital and more! Download this whitepaper to learn more!
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medical billing, medical practices, workflow, gross margin, carecloud, information technology
    
CareCloud
Published By: Zuberance     Published Date: May 20, 2011
In this webinar, you'll learn from leading industry experts and marketing leaders on how to effectively harness the power of both Earned and Paid Media.
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zuberance, forrester research, edelman digital, on demand webinar, earned media, paid media, brand awareness, reputation, social media
    
Zuberance
Published By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
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adobe, social, facebook, search engine marketing, sem, roi, streaming apps, meerkat, periscope, paid impressions, organic impressions, yahoo, bing, google, ctr, optimization, cpc, tablet, smartphone, desktop
    
Adobe
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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b2b, business-to-business, btob, search engine marketing, sem, search, oneupweb, marketer, natural search engine optimization, seo, paid search engine marketing, ppc, online advertising, lead opportunity calculator, search marketing, btob marketing, online marketing
    
Oneupweb
Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we dive deep into the unique baby food marketing environment to find how the best social marketers at baby food brands build communities, engage new and existing audiences, and optimize their paid strategy.
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social media, social, social marketers, engagement, get value from social marketing
    
Socialbakers
Published By: FICO     Published Date: Dec 04, 2017
Whether you’re onboarding new customers, cross- or up-selling, getting your supply chain or logistics right, or even collecting unpaid debt, making the best choice of decisions means weighing not just what’s right for your department – but what is best for the business overall. Not to mention what is optimal for your customers and partners. And let’s face it, even with the availability of business intelligence and other analytic tools, it’s hard to know what constitutes the right actions to take in an era where Big Data consistently throws you curveballs. Prescriptive Analytics can help – but for most organizations, there are more questions and concerns than answers about how to implement it successfully. Read our white paper on how Prescriptive Analytics can transform your business decisions and actions – leveraging your existing analytics investment and organizational DNA while helping you drive transparency, customer experience, and profits
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business, results, optimal, customer, experience, tools, analytics, big data
    
FICO
Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns
    
First Data
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Moving a business’ email from a free service to a paid, hosted solution is a big commitment. In fact, it can seem almost counterintuitive: Why pay for something you can get for free? But on closer examination, the reasons become clear.
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Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Jan 21, 2016
How do you know when it's time to move to a new email service – especially from a free service to paid, hosted solution? Migrating your email service may seem like a daunting task that could cost considerable time and money and disrupt productivity. But thanks to Microsoft Exchange Online, you can provide business-class email that helps keep your organization professional and productive. We'll walk you through three big indicators it's time to consider email from Office 365: • You're ready to get more out of your email • You're ready to save time and resources • You're ready to simplify email management
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it management
    
Microsoft Office 365
Published By: Wheelhouse     Published Date: Aug 09, 2013
It’s long been the conventional wisdom that you could save your company money – and make yourself look good – by suggesting a switch from a traditional business phone system to a VoIP system. The reality, though, is less clear-cut. If you have to buy a new system because you’re expanding or moving, VoIP will be both cheaper and more capable than a traditional solution. But if you have a traditional system that is partly or fully paid for, there’s no guarantee that the financial payoff from investing in a new VoIP solution, as opposed to keeping your existing system, will be as impressive as the conventional wisdom suggests.
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business, voip, buyer's guide, electronics, business technology
    
Wheelhouse
Published By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
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social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
    
Adobe
Published By: LifeLock     Published Date: Feb 24, 2017
Identity theft among your employee populsation can result in hundreds of hours in lost productivity. Many employers are choosing to protect their workforce with today's essential benefit - identity theft protection. Find out how you can help now.
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LifeLock
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