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Published By: Sprinklr     Published Date: Apr 02, 2018
75% of todayís S&P 500 companies will be replaced by 2027. Itís a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: HubSpot, Inc.     Published Date: Jun 11, 2010
This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
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hubspot, facebook, social media, marketing, blog, bloggers, blogging, page, business page, traffic, roi, branding
    
HubSpot, Inc.
Published By: Adaptive Planning     Published Date: Oct 19, 2011
It's inefficient, ages too quickly, and is out of sync with the strategic plan. No wonder so many executives hate toiling over the annual budget. But, says Peter Horvath, don't look to the budget as the sole management system. Horvath and his associate Ralf Sauter describe six ways to fix budgeting, including integrating it with such systems as the Balanced Scorecard, so that it supports strategy execution in today's fast-changing environment.
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adaptive, marketry, business, finance, accounting, budget
    
Adaptive Planning
Published By: HotSchedules     Published Date: Mar 03, 2017
Todayís workers want to engage and interact with their training in real time. They want access to your content on their terms and they want to have fun while doing it. Give them what they want with HotSchedules Train powered by Schoox, a social, mobile restaurant training platform.
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hotschedules train, staff training app, effective training platform, mobile optimized training platform, lms, talent performance software
    
HotSchedules
Published By: IBM APAC     Published Date: May 18, 2017
In todayís always on world, IT systems are so interdependent with business operations that even a few minutes of downtime can have big implicationsófor your productivity, reputation and finances. New technologies like cloud, mobile, analytics and social can help your business be more flexible and responsive, but at the same time they increase your risk.
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ibm, tss, cloud, mobile
    
IBM APAC
Published By: NetApp     Published Date: Oct 12, 2018
Big data needs both high availability and protection. The amount of data created and replicated globally is predicted to increase ten-fold by 2025, according to IDC research. You may be wondering where to store that big data, as well as how to ensure your data is highly available and protected. In this eBook, explore why cloud-based disaster recovery (DR) improves data availability, eases the processes associated with DR management, and creates a more economically efficient solution for todayís data-driven companies.
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NetApp
Published By: Crimson Hexagon     Published Date: Jan 14, 2013
With several major retail clients, the growing popularity of consumer "show rooming" piqued our interest at Crimson Hexagon. We were curious: how can we leverage online consumer opinion to address this major industry wide challenge?
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customers, competition, crimson hexagon, social data, social media, show rooming, business technology
    
Crimson Hexagon
Published By: Auth0     Published Date: May 12, 2016
HIPAA is the Health Insurance Portability and Accountability Act. Itís the legislation that makes sure your protected health information (PHI) is kept private and kept secure. It covers how healthcare providers and associated businesses should keep handle your data and protect your health information, and provides the standards needed to ensure PHI data stored, handled, and accessed correctly at all times.
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auth0, hipaa, compliance, health insurance, legislation, business technology
    
Auth0
Published By: Ektron     Published Date: Apr 08, 2008
As the Internet evolves, users become more and more savvy about what they want from the experience. Web sites are updated daily when they used to change monthly, and social networking sites such as Facebook and Myspace are checked more often than e-mail. Users know what they want and where to get it.
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intranets, ektron, facebook, myspace, user experience, twitter, social networking, support, infrastructure, information management
    
Ektron
Published By: G/O Digital     Published Date: Nov 13, 2014
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, roofing, plumbing, and remodeling companies, can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients. Download this guide for quick and easy steps to improve digital advertising for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital
Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
Consumers consult social before they buy
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spredfast, marketing, social media, social marketing efforts
    
Spredfast, Inc.
Published By: Intelladon     Published Date: Mar 08, 2012
Read this white paper to learn how to combine the best learning management system and talent management application to maximize revenue growth by addressing learning's role in onboarding, performance, succession, compensation and social networking.
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learning management, talent management, learning management system
    
Intelladon
Published By: Sprinklr     Published Date: Jan 05, 2018
During a data breach, social media can be a friend or your worst foe. Hereís how to develop a crisis management plan that utilizes social media.
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data breach, social media, hacked, hack, data, breach, sprinklr, crisis management, social media crisis
    
Sprinklr
Published By: OpenText     Published Date: Jun 06, 2012
In this paper, we look at the threats to a company's brand, which are especially acute in a world of globalization, multinational corporations, Internet commerce, social media, and electronic file sharing.
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marketing, branding, opentext, social media, emerging marketing
    
OpenText
Published By: Rosetta Stone     Published Date: Apr 03, 2018
Manufacturing is a prominent pillar of American growth and prosperity. According to the National Association of Manufacturers, every $1 invested in the manufacturing sector returned $1.81 to the economy in 2015.
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Rosetta Stone
Published By: Couchbase     Published Date: Dec 04, 2014
Interactive applications have changed dramatically over the last 15 years. In the late Ď90s, large web companies emerged with dramatic increases in scale on many dimensions: ∑ The number of concurrent users skyrocketed as applications increasingly became accessible ∑ via the web (and later on mobile devices). ∑ The amount of data collected and processed soared as it became easier and increasingly ∑ valuable to capture all kinds of data. ∑ The amount of unstructured or semi-structured data exploded and its use became integral ∑ to the value and richness of applications. Dealing with these issues was more and more difficult using relational database technology. The key reason is that relational databases are essentially architected to run a single machine and use a rigid, schema-based approach to modeling data. Google, Amazon, Facebook, and LinkedIn were among the first companies to discover the serious limitations of relational database technology for supporting these new application requirements. Commercial alternatives didnít exist, so they invented new data management approaches themselves. Their pioneering work generated tremendous interest because a growing number of companies faced similar problems. Open source NoSQL database projects formed to leverage the work of the pioneers, and commercial companies associated with these projects soon followed. Today, the use of NoSQL technology is rising rapidly among Internet companies and the enterprise. Itís increasingly considered a viable alternative to relational databases, especially as more organizations recognize that operating at scale is more effectively achieved running on clusters of standard, commodity servers, and a schema-less data model is often a better approach for handling the variety and type of data most often captured and processed today.
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database, nosql, data, data management, white paper, why nosql, couchbase
    
Couchbase
Published By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
Published By: Tharpe Robbins     Published Date: Mar 05, 2015
Many companies are adding integrated recognition and reward strategies specifically to engage employees, enhance the employee experience, and drive shared responsibility for reaching corporate goals throughout the organization. This white paper from TharpeRobbins shows you how performance-driven rewards help our clients move beyond traditional service and safety reward programs to new levels of employee recognition.
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employee engagement, rewards, awards, recognition, performance recognition, length-of-service recognition, organization performance, attract talent, retention, social recognition, sales performance, career recognition, retirement recognition, employee incentives, recognition software, engagement platform, career, performance, social, service award
    
Tharpe Robbins
Published By: Jive     Published Date: Jun 28, 2013
In most sales teams, only a few reps are heralded as top performers. The majority are stuck at average or below. Technology hasnít done much to alter the picture, eitherónot for the last decade or so.
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jive, jive software, marketing, social business solution, customer service
    
Jive
Published By: Jive Software     Published Date: Jun 26, 2013
How many of your salespeople perform at their peak potential? Probably not enough. For decades, sales teams have depended on tools and practices that donít maximize effectiveness and execution, because they donít address key challenges at the heart of selling: getting reps trained and up to speed fast, keeping them aligned and ready to sell at all times, helping them work together to manage and complete deals efficiently. Learn how social business drives dramatic performance improvements for individual reps and sales organizations as a whole, as verified in a major new study by a top-three global consulting firm.
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sales, sales performance, sales training
    
Jive Software
Published By: LiveHive     Published Date: Jan 20, 2015
In todayís online and social driven world the power has shifted from the seller to the buyer. Only 47% of information used during the purchase decision comes from the supplier. This decline in face to face selling has led to a rise in screen to screen interaction. For sales reps thereís now a need to not only communicate through digital content, but also to understand the impact of the materials they share. Itís a new era and sales reps require new tools to keep up with it. This whitepaper will show you how your sales reps can employ new methods to find out how much a prospect knows, how interested and engaged they are, and where they are in the buying process. All in real time!
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digital listening, accelerate sales, purchase decision, digital content, buying proces
    
LiveHive
Published By: Salesforce     Published Date: Mar 19, 2013
See what top industry voices have to say about Service Cloud vs outdated technologies.
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crm, cloud, salesforce, marketing, app, application, saas, customer relationship management, social, social media, customer service, cloud computing
    
Salesforce
Published By: Wildfire Interactive     Published Date: Jul 16, 2012
Given that Facebook alone has nearly a billion users, the possibilities are too significant to ignore. But how do you tap into the full potential? Our best practices ROI report focuses on 6 social marketing success stories from 5 different industries-each demonstrating a significant positive ROI for the featured brand.
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social media, internet marketing, roi, higher roi, grow, engage, branding, monetize, understand user, social media influence
    
Wildfire Interactive
Published By: Wildfire Interactive     Published Date: Sep 29, 2012
While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.
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wildfire, marketing, social marketing, brand marketing, emerging marketing
    
Wildfire Interactive
Published By: CA Technologies     Published Date: Jan 09, 2015
This white paper focuses on how the new trends impacting business today (cloud adoption, increased mobility, rise of social media and the increased amount of online data sharing) make the need for strong authentication more important than ever.
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authentication, security, risk-based authentication
    
CA Technologies
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