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Published By: Silverpop     Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
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silverpop, marketing, holiday twists, revenue
    
Silverpop
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
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Microsoft Azure
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted?
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cloud computing, digital economy, digital disruption, business operations
    
IBM
Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But beware—hashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter, social media, social media networks, social media marketing
    
uberVU via HootSuite
Published By: NuView     Published Date: Sep 23, 2011
This whitepaper examines 10 critical business imperatives when deploying a global HRMS, from the vantage point of a global HRMS vendor CEO and a long time HR Technology practitioner.
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global hrms, global hris, global hr management, global hr software, global hr system, global human resource management, workforce management, global challenges, global hr/payroll
    
NuView
Published By: Riverbed     Published Date: Sep 05, 2014
Applications in today's distributed, cloud-based IT environment need to perform at their peak at all times. Unfortunately, most do not. And while many developers and IT professionals have Application Performance Management (APM) solutions, they often don't know how to take full advantage of the benefits. This SlashGuide gives IT professionals and developers practical advice they need to get the most out of APM.
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apm, application, management, solutions, cloud, benefits, advice, cloud computing
    
Riverbed
Published By: Ipswitch     Published Date: Mar 14, 2014
This newly-released e-Guide provides senior technology leaders with a concise assessment of the challenges they face with legacy file transfer systems—and looks at innovative solutions and best practices that can solve these problems.
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ipswitch, file transfer, stagnation, automation, file management, file management systems, file transfer systems, productivity, file security, file movement, managed file transfer, mft, information management, collaboration
    
Ipswitch
Published By: Microsoft Office 365     Published Date: Apr 05, 2016
How the cloud can help you reduce headaches and time maintaining hardware. How cloud storage is actually safer than on-premise. How cloud technology and cloud solutions can increase employee productivity. Advantages of cloud computing and how it allows you to spend less time on software updates and more time building your business.
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Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Apr 14, 2016
How the cloud can help you reduce headaches and time maintaining hardware. How cloud storage is actually safer than on-premise. How cloud technology and cloud solutions can increase employee productivity. Advantages of cloud computing and how it allows you to spend less time on software updates and more time building your business.
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Microsoft Office 365
Published By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
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Impact Radius
Published By: CDW     Published Date: Dec 23, 2014
Learn the 10 reasons why the server you choose matters and how to take advantage of a decade’s worth of technology advances in order to keep up with today’s most successful businesses.
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cdw, data, windows, server, infrastructure, technology, operations, compatibility, integration, security, speed, migration, decision, business technology
    
CDW
Published By: Brainshark     Published Date: Oct 16, 2013
"Getting employees to understand and take advantage of benefits during open enrollment periods is big challenge for many HR managers. This paper looks for new ideas on communicating benefit plans from professional marketers, knowledge management experts, and social media gurus."
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human resources, training, compliance, onboarding, new hire, orientation, open enrollment, employee benefits, certification, corporate learning, lms, learning management system, tracking, communications, employee satisfaction
    
Brainshark
Published By: Cleo     Published Date: Jan 03, 2017
Modern MFT is designed to connect all of your information sources and consumers in a way that drives business agility with a simple user experience to manage data movement across your organization and beyond. With legacy and outsourced MFT technologies, companies are at a disadvantage when it comes to managing business-critical file transfers. Read this white paper to learn 10 considerations when evaluating the capabilities of your existing MFT solution or a replacement to help your business better meet existing and future use-case requirement.
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cleo, mft, mft technology, file transfer, b2b integration, enterprise applications, business technology
    
Cleo
Published By: Rackspace     Published Date: Apr 17, 2018
Controlling cloud costs is a leading challenge for enterprises at each stage of their cloud journey. Fortunately, companies utilizing a public cloud can benefit from the strategic partnership between Google and Rackspace. Google Cloud Platform is a state-of-the-art, cost-friendly public cloud, and Google has selected Rackspace as its first managed services provider for GCP, based on Rackspace’s vast cloud expertise and dedication to a fanatical customer experience. With Managed GCP by Rackspace, companies can maximize their cost savings on Google Cloud while also saving on hiring, training and retaining top talent to operate their cloud operations. In this post we will focus on the ten most significant cost-saving opportunities.
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Rackspace
Published By: IBM     Published Date: Jun 28, 2016
Availability, performance, user interface... Nobody cares. The age of the enterprise is here! Customers are now automatically purchasing any product you release, ensuring the longevity of your enterprise.
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best practices, competitive advantage, enterprise, productivity, database development
    
IBM
Published By: Polycom     Published Date: Jun 08, 2016
"There are many ways to take advantage of the rich set of collaboration tools provided by Microsoft Skype for Business. IT leaders should consider a cap-and-grow Skype for Business strategy and then think through how it can be leveraged as a replacement technology. Digest this white paper by leading UC analyst Zeus Kerravala for insight on the 14 best practices for a Skype for Business Enterprise Voice deployment. Enabling IM and presence first, expanding desktop applications, and more are details in this informative piece. "
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business optimization, business strategy, network management, business applications, best practices, business process management, productivity
    
Polycom
Published By: Keas     Published Date: Sep 17, 2013
Keas surveyed more than 100 Human Resource Executives across the United States via an online survey between July 31 and August 16, 2013. This survey tracked HR executive opinions on HR topics and plans and priorities for the 2014 calendar year. The survey revealed health and wellness programs are taking center stage in employee engagement and retention. With healthcare costs and obesity-related diseases on the rise and wellness incentives baked into the Affordable Care Act (ACA), this will be the first year health will play a major role in health benefits as organizations integrate preventative care programs to manage costs.
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health and wellness, wellness programs, health and wellness programs, aca, affordable care act, hr trends
    
Keas
Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement, mobile
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey. It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
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digital skills, culture, strategy, data management, processing, technology, ux design
    
Adobe
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: NetApp     Published Date: Sep 21, 2017
Emerging storage hardware and software enable I&O leaders to lower acquisition costs per terabyte and improve manageability. In additon to focusing on agility, automation and cost reductions, IT leaders should address the cultural changes and skill set shortages caused by digital business projects.
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netapp, database performance, flash storage, data management, cost challenges, 2017 strategic roadmap, storage
    
NetApp
Published By: Dome9     Published Date: Apr 25, 2018
Organizations continue to adopt cloud computing at a rapid pace to benefit from increased efficiency, better scalability, and faster deployments. As more workloads are shifting to the cloud, cybersecurity professionals remain concerned about security of data, systems, and services in the cloud. To cope with new security challenges, security teams are forced to reassess their security posture and strategies as traditional security tools are often not suited for the challenges of dynamic, virtual and distributed cloud environments. This technology challenge is only exacerbated by the dramatic shortage of skilled cybersecurity professionals.
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Dome9
Published By: Experian     Published Date: Mar 12, 2018
Data is quickly becoming the currency of the emerging digital economy. As digital transformation efforts proliferate and become commonplace, data will take center stage as a critical driver of these initiatives. Organizations that are able to mobilize their data assets to power critical business initiatives will see a distinct advantage in the years to come. In fact, a majority of C-level executives (87%) believe that data has greatly disrupted their organization’s operations over the last 12 months. As the reliance on data deepens, the need for trustworthy and reliable data assets will become increasingly important. This year’s global study highlights several important issues and opportunities throughout the data management and data quality spaces. By discussing the latest advancements and challenges within our industry, we hope to empower all organizations to better leverage their data and to thrive in the digital economy.
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Experian
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