> Customer Chemistry > Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s
 

Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s

White Paper Published By: Customer Chemistry
Customer Chemistry
Published:  Nov 14, 2006
Type:  White Paper
Length:  10 pages

As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”



Tags : 
marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry

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