According to a recent press release, “ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the acquisition of Seattle-area based technology startup Komiko, whose technology will integrate into the ZoomInfo Powered by DiscoverOrg platform. Designed to accelerate the sales pipeline with valuable analytics, Komiko’s AI-powered CRM automation, playbooks, and predictive analytics will be released as ZoomInfo InboxAI. Founded by Microsoft executives Hal Howard and Ami Heitner, Komiko utilizes machine learning and data science to better automate the CRM process. Now as a function of ZoomInfo InboxAI, the technology can capture contact and activity data buried deep in the email inboxes and calendars of sales representatives. That data is then populated within the CRM system of record — triggering alerts and generating analytics essential to supporting renewals, managing new business pipelines, and giving every organization a 360-degree view of customers, prospects, and partners.”

The release continues, “With the acquisition of Komiko, ZoomInfo continues to raise the standard of delivering a product suite to optimize sales and marketing teams, leaving manual data entry as a thing of the past while capturing data necessary for accurate forecasting, improved campaign attribution, automated pipeline coaching, and enhanced opportunity predictability. For current Komiko customers, there will be no changes to support or services for the Komiko product. Existing customers will soon experience the powerful combination of the depth of ZoomInfo data combined with the engagement insights of Komiko.”

Read more at Business Wire.

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